ELA Games & Betsson: Strategic Partnership in Denmark

Expansion in the Danish Market

Malta.- August 14, 2025 www.zonadeazar.com Innovative game studio ELA Games has partnered with global leader Betsson to boost its presence in Denmark.

Danish players can now enjoy Flame Fruits Frenzy, top hit Cash of Gods, and the visually striking It’s Shark Time!.

Betsson: History and Leadership

Founded in 1963 in Sweden, Betsson is a global reference in online gaming, operating across Europe, Latin America, and beyond. Its portfolio spans online casino, sports betting, and award-winning entertainment brands.

Partnership Benefits

Through this deal, ELA Games expands its reach, engages new audiences, and strengthens its brand. Betsson gains innovative content that enhances player acquisition, retention, and engagement through appealing visuals and game mechanics.

Leaders’ Statements

Marharyta Yerina, Managing Director at ELA Games, stated:

“Partnering with Betsson is key for our growth, giving us access to a large player base and turning them into loyal ELA Games fans. We aim to deliver fresh, innovative gaming experiences.”

Laura Peretta, Head of Supplier Relations at Betsson Group, added:

“We are thrilled to welcome ELA Games to our Danish portfolio. Their creativity and high-quality content match our mission to offer diverse and engaging entertainment.”

Edited by @pererarte   www.zonadeazar.com