Empresas Dá Sorte Increases Engagement by 90% with Optimove’s AI

Brazil.- January o8, 2026 www.zonadeazar.com Empresas Dá Sorte, an iGaming group that operates licensed brands throughout Brazil and reaches millions of customers weekly, recorded greater efficiency and revenue growth after implementing Self-Optimising Campaigns (SOC) from Optimove, creator of the Positionless Marketing concept and the #1 platform for iGaming player engagement.

The process

Self-Optimising Campaigns are AI-driven models that continuously analyse customer behaviour and automatically adjust the most effective channel for each communication, ensuring greater efficiency and lower costs.

Bahia Dá Sorte, based in Salvador, was the first brand in the group to implement the model, integrating RCS (Rich Communication Services), push and email messages to amplify the impact of campaigns, resulting in cost reductions and a 90% increase in email engagement.

With the new model, Empresas dá Sorte now has a more intelligent distribution of communications, which are now automatically targeted according to the behaviour and response of each player. AI-driven optimisation has enabled the group to identify the most effective channel for each audience and consistently improve campaign performance.

The result

As a result of adopting Self-Optimised Campaigns, Empresas dá Sorte recorded incremental growth in all campaigns, in addition to gaining clear visibility into the effectiveness of each channel, which made decision-making more accurate.

The company also managed to significantly reduce RCS costs without compromising campaign performance. In email, the improvement was even more significant, with a 90% increase in open rates and a 92% increase in click-through rates.

According to Wagner Pina, Commercial Manager at Empresas dá Sorte, the results reflect the importance of a data-driven strategy. ‘We were able to clearly understand which channels really generate returns. We reduced costs and increased engagement on digital channels. Campaigns now automatically adapt to our customers’ behaviour, which makes our communication more efficient, meaningful and sustainable.’

For Julia Rios, Customer Success Manager at Optimove in Brazil, Empresas dá Sorte’s performance reflects a solid, data-driven strategy. ‘Empresas dá Sorte is an example of an operator that has leveraged the power of data intelligence to improve its communication. They have transformed analytics into practical actions and built more efficient and relevant campaigns for their customers. This type of evolution shows how innovation can raise the standard of iGaming operations in Brazil.’

Edited by @pererarte   www.zonadeazar.com