Esportes da Sorte and Corinthians Extend Master Sponsorship Until 2029
Brazil.-Â February 25, 2026 www.zonadeazar.com The renewed agreement launches a new long-term cycle, increasing investment and expanding brand activations across multiple platforms.
Overview
Esportes da Sorte and Sport Club Corinthians Paulista renew their master sponsorship agreement in a deal that runs through 31 December 2029. The new contract marks the beginning of an extended partnership cycle, featuring expanded commercial rights, broader brand activations, and enhanced institutional deliverables.
Details / Context
The agreement repositions the partnership within a new investment tier estimated at R$150 million per year. Performance-based mechanisms included in the contract may raise the total annual value to over R$200 million, depending on predefined targets. All funds will be allocated directly to the club, which will oversee their management.
The sponsorship ensures brand visibility on matchday and training kits, alongside activations across digital and physical environments, fan engagement experiences, institutional initiatives, and support for sports and social projects aligned with the club’s calendar.
Darwin Filho, CEO of Grupo Esportes Gaming Brasil, owner of the Esportes da Sorte brand, states that the renewal reinforces confidence in one of Brazil’s most representative football institutions and strengthens the company’s long-term brand positioning strategy.
For the company, the extension consolidates its relationship with one of the country’s most popular clubs and reinforces its strategic presence in Brazilian football, focusing on engagement, reputation, and institutional brand building.
Marcela Campos, Vice President of the group, highlights that the renewal reflects a long-term partnership model built on consistent delivery and mutual value generation. She notes that during the previous cycle, the partnership coincided with strong sporting performances in both men’s and women’s football, positioning the sponsorship as a benchmark case in Brazilian football.
Consolidated Partnership
Since the partnership began in 2024, Esportes da Sorte and Corinthians have implemented a series of brand activation initiatives across matchdays, hospitality, social media, and on-pitch actions. The sponsorship has also supported institutional projects, including mobilization efforts linked to Neo QuĂmica Arena through the Doe Arena Corinthians initiative, which has raised over R$40 million.
In women’s football, the partnership has included athlete and staff recognition initiatives, as well as fan engagement campaigns, reinforcing support across multiple sporting fronts.
Future Outlook
The renewed agreement establishes a structured long-term framework through 2029, combining financial scale, performance incentives, and expanded brand integration. The partnership strengthens Esportes da Sorte’s positioning within Brazilian football while supporting Corinthians’ ongoing sporting and institutional development.
Zona de Azar will continue covering the strategic sponsorship agreements shaping the sports betting and football industries in Brazil.
Edited by @pererarte   www.zonadeazar.com