Esportes da Sorte Marks Corinthians’ 115th Anniversary
Brazil.– September 2, 2025 – www.zonadeazar.com Betting operator Esportes da Sorte has launched a special TV and digital campaign to celebrate the 115th anniversary of Sport Club Corinthians Paulista, one of Brazil’s most iconic teams.
Overview
Corinthians is a century-old club with a passionate fan base across Brazil and beyond. To honor its 115 years, Esportes da Sorte unveiled a multi-platform campaign that highlights the values of tradition, pride, and loyalty associated with the “Timão.”
The initiative reflects the company’s growing commitment to football sponsorship in Brazil.
Context and details
The campaign includes:
- TV commercials featuring historical scenes and tributes to fans.
- Digital activations with interactive content, giveaways, and exclusive material.
- Institutional messages celebrating Corinthians as a cultural and sporting icon.
Economic impact
- Brand exposure: strengthens Esportes da Sorte’s position as a leading sponsor.
- User acquisition: direct engagement with Corinthians fans drives new registrations.
- Commercial leverage: the partnership sets a precedent for future deals with clubs.
Social and institutional impact
- Reinforces the cultural identity of Corinthians as a people’s club.
- Promotes sports heritage and national pride.
- Builds emotional bonds between fans and the sponsoring brand.
Future outlook
This campaign positions Esportes da Sorte as a strategic partner of Brazilian football. More activations with major clubs are expected in the near future, consolidating its role in sports marketing.
Zona de Azar, the key source for global iGaming news.
Editó: @_fonta www.zonadeazar.com