Esportes Gaming Brasil Awarded Great Place To Work®

Brazil.- June 19, 2025 www.zonadeazar.com Esportes Gaming Brasil, owner of the Onabet and Esportes da Sorte brands, has been certified as a Great Place To Work® company. This recognition—a global benchmark in people management and organisational climate—highlights the company’s efforts to promote a positive environment, with development, well-being and inclusion initiatives aligned with the needs of its approximately 600 employees.

The GPTW survey assesses employee perceptions across five pillars: credibility, respect, fairness, pride and camaraderie. For Sophia Serak, Director of People, participating in this assessment was essential to identifying strengths and opportunities for improvement. “We want to be more than just a workplace: we have created a structure where everyone can develop and feel valued. This certification shows that we are on the right track and motivates us to continue evolving,” said the executive.

More than just a welcoming environment, Grupo Esportes Gaming Brasil has built a space where each person has the freedom to be who they are, clarity about where they can grow and real support to do so. An environment where values such as trust, active listening and collaboration are at the heart of decisions, from the selection process to the choice of leaders.

In 2024, the group accelerated its mission to strengthen leadership by implementing training, evaluations aligned with values, and programmes with continuous management training. More than 60 leaders participated in development paths and initiatives such as ‘Impulso EGB’, an educational incentive programme that subsidises technical courses and specialisations for employees.
Trust is the foundation of Esportes Gaming Brasil’s culture. It manifests itself in small gestures, spontaneous feedback, freedom to propose new ideas and the building of real bonds between people. The company invests in inclusive communication, active listening and collective actions that reinforce a sense of belonging, such as themed parties, recognition rituals and direct talks with leadership.

Edited by @pererarte   www.zonadeazar.com