Esportes Gaming Brasil Group Launches “Imagine With Me”

Brazil.– November 13, 2025 – www.zonadeazar.com The Esportes Gaming Brasil Group, owner of Esportes da Sorte, Onabet, and Lottu, has launched a digital campaign to promote its new corporate brand, Lottu.

Titled “Imagine With Me”, the campaign features influencer and comedian Carlinhos Maia, marking Lottu’s official entry into the Brazilian market with a message focused on responsible fun.

In the campaign video, Maia shares his discovery of the platform, highlighting Lottu’s mission to provide immersive and intuitive entertainment experiences. The campaign also stars influencer Raul Erlich as brand ambassador, expanding reach and engagement on social networks.

“Lottu represents the combination of technology and mindful entertainment. The campaign invites people to imagine new ways to have fun safely and with purpose,” said Darwin Filho, CEO of Esportes Gaming Brasil Group.

Launched in August, the new brand strengthens the Group’s presence in the iGaming sector, offering real-time promotions, intuitive navigation, and superior performance.
According to Marcela Campos, Vice President of the Group, “Lottu reflects everything Esportes Gaming Brasil has learned over the years — a platform built on trust, innovation, and user experience.”

The new action follows the success of the national campaign “Olha a diversão” (“Look how fun”) from Esportes da Sorte, featuring Kevinho, MC Daniel, and Léo Santana, transforming Brazilian funk into a joyful anthem of everyday life.

The campaign promotes responsible and healthy entertainment, reaching audiences nationwide across radio, TV, and digital platforms.

Additionally, Esportes da Sorte honored the Copa Libertadores Women’s Champions, reaffirming its partnership with the Corinthians women’s team through a special activation and exclusive personalized gifts.

🔗 Edited by: @_fonta www.zonadeazar.com