Esportes Gaming Brasil Joins IAB for Responsible Advertising
Brazil.- January o7, 2026 www.zonadeazar.com Esportes Gaming Brasil, the group behind the licensed online betting brands Esportes da Sorte, Onabet and Lottu, has joined IAB Brasil (Interactive Advertising Bureau Brasil), the country’s leading organisation for digital advertising standards and best practices.
This initiative reinforces the group’s commitment to responsible communication and transparent marketing practices within the newly regulated Brazilian online betting and gaming market.
IAB Brasil plays a central role in fostering and regulating the digital advertising ecosystem in the country, bringing together advertisers, agencies, media companies and adtech providers to promote sustainable growth through education, research and industry-wide initiatives.
In August, the organisation launched its first guide dedicated to digital advertising in the sports betting and online gaming sector. The document provides clear guidance on responsible communication practices and details the legal and ethical requirements introduced in Brazil’s regulatory framework.
By joining IAB Brazil, Esportes Gaming Brasil is aligning itself with a broader industry effort to raise standards, promote consumer awareness and ensure that advertising serves as a tool for education and protection, and not solely for acquisition.
Hugo Baungartner, Executive Director of Institutional Relations and Strategic Alliances at Esportes Gaming Brasil, commented: “IAB Brasil plays a key role in building responsible digital communication in Brazil. Joining the organisation is a natural step in our ongoing commitment to transparency, compliance and responsible marketing. In a regulated environment, advertising is not just commercial: it is essential to help consumers identify which platforms are licensed, supervised and secure.”
Participation in IAB Brazil also supports the group’s broader strategy of contributing to public policy debates, knowledge sharing and best practices that strengthen the credibility and long-term sustainability of the regulated betting ecosystem in Brazil.
Edited by @pererarte www.zonadeazar.com