EstrelaBet Hosts First Street Race in Belo Horizonte

Brazil.– September 23, 2025 – www.zonadeazar.com  “More than a competition, we want to provide fun and celebrate another pioneering initiative by EstrelaBet,” said CEO João Gerçossimo.

Overview

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Details

EstrelaBet will transform Belo Horizonte into a stage of sports and entertainment on November 20, 2025 with the first edition of the “Corrida das Estrelas.” The event, featuring a 3.3 km walk and 6.6 km and 10 km runs, will be much more than a street race: it is an experience that combines sports, music, and gastronomy.

With structures set up around Arena 7, in the Pampulha region, the Corrida das Estrelas will include open bar and open food, samba performances, and musical attractions, ensuring a day of celebration and fun for the whole family.

According to João Gerçossimo, CEO of EstrelaBet, the proposal is to extend the brand’s purpose of entertaining in all situations: “We always seek to be close to people through unique experiences. We entertain on all fronts, whether in our app, in stadiums, or now with the Corrida das Estrelas. More than a competition, we want to provide fun and celebrate another pioneering initiative by EstrelaBet.”

The courses will take place on Av. Heráclito Mourão de Miranda (see map). The Arena opens at 7 a.m., with stretching at 7:50 a.m. and race starts at 8 a.m. From 9 a.m., shows begin, accompanied by food and drinks. The 3.3 km walk is scheduled for 9:30 a.m. The celebration will close at 1 p.m., after the awards ceremony scheduled for noon.

For Pedro Rezende, COO and co-founder of EstrelaBet, the event reinforces the brand’s innovative essence: “We want to consolidate this initiative as a landmark for the sector. The race has increasingly gained space among elite athletes and amateurs, and this is the first time we carry out an action in this format. This is yet another pioneering initiative by EstrelaBet, which demonstrates its vocation to innovate and deliver unique experiences.”

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 Editó: @_fonta www.zonadeazar.com

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