EstrelaBet Launches New Zé Roberto Campaign in Major Rebranding

Brazil.– November 28, 2025 – www.zonadeazar.com  EstrelaBet has unveiled a new advertising campaign starring the celebrated former footballer Zé Roberto, marking one of the brand’s most significant rebranding moves in recent years. The initiative seeks to reposition EstrelaBet in an increasingly competitive Brazilian betting market, emphasizing authenticity, emotion and a renewed visual identity built around trust and recognition. The campaign reinforces the brand’s long-term strategy of associating itself with respected sports figures to strengthen credibility and deepen its cultural relevance among millions of football fans.

The creative direction highlights Zé Roberto’s well-known discipline, longevity and leadership — qualities the company aims to mirror in its own journey. With Brazil’s regulated betting environment evolving rapidly, EstrelaBet seeks to consolidate its presence with a message centered on integrity, commitment and a positive relationship with sports.

Details / Context
The rebranding includes a redesigned visual identity, updated communication tone and digital assets adapted to streaming platforms, social networks and out-of-home formats. The campaign features video pieces, photo assets and storytelling segments where Zé Roberto reflects on key moments of his career, connecting his philosophy of perseverance with the brand’s new slogan.

EstrelaBet’s strategy focuses on expanding its presence in football culture through athletes who inspire credibility and are admired by a broad fan base. Zé Roberto’s image is particularly aligned with values of discipline, resilience and professionalism — attributes that EstrelaBet intends to strengthen across its customer experience, product portfolio and community outreach initiatives.

The campaign also anticipates strong media circulation during major football events, including regional championships and national competitions. As part of the rebranding, EstrelaBet is working on redesigning its interface, updating promotional formats and elevating the brand experience across key touchpoints.

Specific subtopics

• Positioning in a competitive market: With several brands intensifying sponsorships, EstrelaBet’s use of a high-credibility athlete distinguishes its message and helps solidify fan trust.

• Brand identity overhaul: The new look reflects a more modern, streamlined and emotionally resonant positioning, aimed at younger audiences and long-time fans alike.

• Cultural impact through football: By selecting Zé Roberto, the campaign connects sporting authenticity with entertainment, reinforcing a human-centered brand narrative.

• Strategic timing: Brazil’s evolving regulatory framework has increased the importance of brand differentiation. Companies must balance compliance, marketing ethics and responsible gaming initiatives. EstrelaBet’s refreshed identity is designed to align with these industry expectations.

Future outlook
EstrelaBet’s rebranding marks a pivotal moment in its strategic expansion. The company is expected to amplify its presence across multiple communication channels, deepen partnerships within Brazilian football and position itself as a leading entertainment brand with a strong responsible gaming message. Zé Roberto’s participation is likely to generate organic traction on social media and strengthen the brand’s connection with communities across Brazil.

The campaign represents a broader industry trend: betting companies seeking not only visibility, but also long-term cultural relevance rooted in credible ambassadors. EstrelaBet aims to maintain a stable, trusted presence as the Brazilian online betting market advances into its next regulatory stage.

🔗 Edited by: @_fonta www.zonadeazar.com