EveryMatrix Strengthens UK Presence With BetTOM Turnkey Deal
United Kingdom.– October 14, 2025 – www.zonadeazar.com EveryMatrix reinforces its position in the UK iGaming market with a comprehensive “turnkey” agreement with BetTOM, showcasing its strategy for sustained growth across the UK and Ireland.
Overview
EveryMatrix has expanded its UK footprint through a full-scale partnership with BetTOM, a newly licensed brand under the UK Gambling Commission. The deal provides BetTOM with a complete platform that unites casino, sportsbook, and PAM capabilities, enabling a faster go-to-market approach supported by EveryMatrix’s modular technology.
This collaboration reflects EveryMatrix’s ambition to become the leading turnkey provider for challenger brands aiming to compete in Europe’s most demanding regulatory environment.
Details / Context
Signed amid tightening UK regulations, the deal offers BetTOM a fully compliant and agile ecosystem for gaming operations. EveryMatrix’s integrated infrastructure covers content, payments, marketing, and regulatory compliance, ensuring operators can focus on user growth while maintaining transparency and control.
Company representative Russell Colvin emphasized that turnkey solutions allow new operators to scale quickly without the high cost of building proprietary systems. The inclusion of a horse racing vertical further enhances the sportsbook experience, aligning with UK bettors’ preferences.
Key Insights
Technological Innovation:
EveryMatrix’s modular architecture simplifies multi-vertical management and optimizes player experience, allowing for seamless integration across products.
Regional Growth:
The UK and Ireland remain strategic hubs for the company, with plans to replicate this successful framework across Central and Northern Europe.
Market Regulation:
As UK advertising and compliance standards tighten, the partnership highlights the importance of responsible, transparent operations as a competitive advantage.
Future Outlook
This partnership positions EveryMatrix as a benchmark for scalable, responsible, and technology-driven solutions. BetTOM’s success is expected to strengthen the company’s market credibility and open doors for further regional collaborations.
With this move, EveryMatrix underscores its mission to empower operators with sustainable tools and compliant infrastructure for long-term success.
🔗 Edited by: @_fonta www.zonadeazar.com