Interview to Fernando Mora, Senior Sales Executive at Sportradar
Portugal.- 14th October 2025 www.zonadeazar.com During the SBC Summit Lisbon 2025, Fernando Mora, Senior Sales Executive at Sportradar, spoke in an interview about the company’s strategic presence at the event, the transformative role of artificial intelligence in sports betting, and the importance of integrity and collaboration as cornerstones of sustainable growth in the iGaming industry.
1. How would you describe Sportradar’s participation at SBC Summit Lisbon and the importance of this event for the company?
SBC Summit Lisbon has become a landmark event for the global sports betting and gaming community and being there was highly strategic for Sportradar. It allowed us to strengthen our position as a trusted technology partner while engaging directly with the ecosystem’s most influential voices. Our presence was not only about showcasing innovation but also about contributing to the dialogue on the future of the industry — from responsible growth to the integration of cutting-edge technologies. For us, Lisbon was the perfect setting to reaffirm our commitment to innovation, partnership, and integrity as the foundation of sustainable progress.
2. What were the main highlights from Sportradar’s showcase at the summit, and how did the company differentiate itself during the event?
Our focus was to demonstrate how technology can truly transform every aspect of sports and betting experience. From advanced AI-driven trading tools to real-time content personalization, we highlighted solutions that help operators boost efficiency while offering safer and more engaging user journeys. What really set Sportradar apart, though, was the holistic approach — we’re not only developing products but building a more responsible and connected ecosystem. The conversations at Lisbon reflected that mindset: innovation only has real impact when it creates value sustainably.
3. In your view, which innovations are redefining the future of the iGaming industry right now?
We’re seeing artificial intelligence take center stage — not as a buzzword, but as a practical driver of transformation. At Sportradar, AI underpins everything from automated odds creation and predictive modeling to hyper-personalized fan experiences. Our technology analyzes billions of data points annually, helping clients manage risk more efficiently while unlocking new betting opportunities. At the same time, AI is vital in ensuring integrity. Through systems like our Universal Fraud Detection System, we’re monitoring global competitions for irregular betting patterns, combining machine learning with expert analysis to safeguard fair play.
4. Considering the company’s global footprint, which regions are showing the strongest momentum for growth?
The global picture is exciting, but Brazil continues to stand out as a key market in both potential and maturity. The energy and visibility of Brazilian stakeholders at SBC Lisbon reflected how central the country has become in global discussions. For Sportradar, Brazil is not a new story — it’s a consolidated operation where we’ve built deep relationships with clients, leagues, and regulators. What’s happening now is an acceleration: the market is ready for more innovation, more structure, and more responsibility. Our goal is to keep contributing to this evolution by combining technology and integrity to support sustainable growth.
5. What are the main takeaways for Sportradar after this edition of SBC Summit Lisbon?
The key takeaway is that the future of our industry depends on collaboration and responsibility as much as on innovation. The conversations in Lisbon made it clear that long-term success will come from aligning technology, transparency, and regulatory trust. For Sportradar, this means continuing to be a partner that doesn’t just deliver advanced solutions but helps shape the standards of a maturing global market. We left Lisbon with a renewed sense of purpose — to keep driving progress that benefits everyone involved: operators, regulators, and the fans who truly live sports.
Edited by: @MaiaDigital www.zonadeazar.com