Exclusive Interview with Alexandra Artemova, Executive Director of FlexPlay
Portugal.- 07th October 2025 www.zonadeazar.com Exclusive Interview with Alexandra Artemova, Executive Director of FlexPlay, EvenBet Gaming
In the fast-moving iGaming industry, speed of integration, personalization, and customer success have become decisive factors. In this context, FlexPlay, the new division of EvenBet Gaming, emerges as an all-in-one platform combining technology, agility, and strategic vision.
During SBC Summit Lisbon 2025, we had the opportunity to speak with Alexandra Artemova, Executive Director at FlexPlay, who shared insights into the company’s approach, its focus on Latin America, and the trends shaping the future of the sector.
FlexPlay: The Natural Evolution of EvenBet Gaming
– Alexandra, could you tell us how FlexPlay fits into the EvenBet Gaming ecosystem and what role it plays in the company’s overall strategy?
FlexPlay is a natural extension of EvenBet Gaming’s vision. While EvenBet is widely recognized for its expertise in poker, FlexPlay was created specifically for casino operators, offering an all-in-one platform that provides the tools needed to launch projects quickly and efficiently.
A Dual Value Proposition: Aggregator and Turnkey Platform
– FlexPlay combines an aggregator and a turnkey platform. How do these two elements create a unique value proposition?
For existing operators, our aggregator allows fast entry into new markets, expanding portfolios and reaching thousands of titles through a single integration.
For startups and new casino operators, our turnkey platform is the best solution—it covers KYC operations, player management, and promotional tools, enabling them to go live seamlessly and efficiently.
Customer Success as a Mindset
– You’ve emphasized the importance of customer success at FlexPlay. How does this focus help you stand out in such a competitive market?
For us, customer success isn’t just a department—it’s a mindset.
Each client has a dedicated account manager and customer success team that supports them from project launch and onboarding through growth. We provide curated content, tailored recommendations, and strategic insights to help them scale.
As we like to say: “If our clients grow, we grow.”
Latin America: A Strategic Market
– Latin America and South America are becoming increasingly attractive for online gaming. How does FlexPlay tailor its offering for these audiences?
Latin America is a huge and diverse region, full of opportunity but also challenges.
We provide operators with localization tools, not just in terms of language, but also currencies and payment methods.
With over 140 integrated payment solutions, our partners can operate with speed, flexibility, and confidence throughout the region.
Three Trends Shaping the Future
– From your perspective, what technological or business trends will define the future of casino aggregation and turnkey platforms?
There are three key trends:
1️⃣ Personalization, driven by artificial intelligence, enabling more tailored player experiences.
2️⃣ Compliance and responsible gaming, which are essential for long-term industry growth.
3️⃣ Seamless integration, since operators aim to launch faster than ever. Platforms that offer multiple tools under a single, smooth integration will lead the market.
FlexPlay positions itself as a key player in the modern iGaming ecosystem—agile, innovative, and committed to the success of its partners worldwide.
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Edited by: @MaiaDigital www.zonadeazar.com