Exclusive Interview with the BiS SiGMA South America Team at the IGI Expo
Brazil.– November 21, 2025 – www.zonadeazar.com During the IGI Expo, held on November 12 and 13 at the Blue Tree Premium hotel in São Paulo, Zona de Azar held an exclusive interview with the BiS SiGMA South America team: Nuno Bispo, Marketing Director, Giselle Bernardino, Commercial Director, André Cruz, Marketing Director, and Carlos Cardama, Co-founder of the event. The delegation shared details of the 2026 edition and a special invitation to the entire region.
🔎 Overview
The IGI Expo once again established itself as a key venue for regional iGaming dialogue. In this context, Zona de Azar had exclusive access to an interview with the BiS SiGMA South America team, one of the most influential events in the sector.
During the conversation, the executives highlighted the brand’s strong presence in Brazil and announced that the 2026 edition will be “the most important fair in Latin America,” with a greater range of content and networking opportunities than in previous years.
The team’s visit to the IGI Expo aimed to strengthen ties, accompany the development of the Brazilian market, and reinforce the invitation to regional players to participate in April 2026.
🧩 Details / Context
Present at the exclusive meeting with Zona de Azar were:
- Nuno Bispo, Marketing Director of BiS SiGMA South America
- Giselle Bernardino, Commercial Director
- André Cruz, Marketing Director of BiS SiGMA South America
- Carlos Cardama, Co-founder of the event
The team expressed their gratitude for the opportunity and reinforced a clear message: BiS SiGMA South America is preparing an exceptional edition in April.
During the interview, they emphasized:
“We really appreciate the attention you are giving us. We are organizing a very important fair in April and everyone is invited.”
The proposal is not limited to the Brazilian market: it aims to be a continental meeting point.
“The entire Latin American market, Argentina, Uruguay, Paraguay, Peru, Colombia… everyone is invited to come and see the grandeur of the gaming sector up close.”
The team explained that the 2026 edition will feature:
- More international exhibitors
- A significant increase in the number of operators and suppliers
- Spaces dedicated to innovation, technology, affiliation, media, and regulation
- A strengthened educational agenda with regional and global speakers
Carlos Cardama reinforced that the event is designed to exceed expectations:
“We want everyone to really know what we are going to offer, which will be the most important fair in Latin America.”
The presence of the BiS SiGMA delegation at the IGI Expo reflects the growing coordination between the main forums in the sector, promoting collaboration and sustainable expansion for the regional market.
🔮 Future Outlook
The next edition of BiS SiGMA South America projects a scenario of strong growth in the region. Among the shared expectations:
1. Greater Latin American integration
The fair will seek to attract companies from across the region, promoting cross-border agreements, portfolio expansion, and access to new business verticals.
2. Accelerated professionalization
The regional industry is migrating towards global standards of compliance, technology, responsible gaming, and digital marketing. The event will be a key platform for this evolution.
3. Growing regulatory certainty
Countries such as Brazil have taken firm steps in their online betting and gaming legislation, creating fertile ground for attracting international investment.
4. Innovation as a focus
The fair will showcase advances in AI, blockchain, digital payments, gamification, and user experience tools.
5. Expansion of the B2B and B2C market
The meeting will serve as a point of contact between operators, suppliers, affiliates, consultants, regulators, and specialized media.
🎯 Relevant subtopics
🔵 Economic
- Growth of domestic and foreign investment.
- Diversification of iGaming verticals in LATAM.
🟠 Regulatory
- Evolution of the Brazilian online betting framework.
- Regional interest in regulatory models inspired by Brazil.
🟣 Technology
- Expansion of solutions for payments, security, KYC, and fraud prevention.
- AI applied to user retention and personalization.
🟢 Social
- Expansion of digital entertainment and in-person events.
- Professionalization of the ecosystem and job creation.
🔗 Edited by: @MaiaDigital | www.zonadeazar.com