FairPlay Sports Media launches Teammate AI on WhoScored

Game-changing sports data innovation

UK.- August 19, 2025 www.zonadeazar.com FairPlay Sports Media, the fan and AI-powered global sports media network, has launched Teammate, the industry’s first AI sports assistant, debuting on its flagship brand WhoScored.com.

Teammate processes natural language queries from fans and bettors, delivering insights into betting opportunities, predictive analytics, and football data via text and dynamic visualizations.

Powered by Google Gemini

The service leverages Google Gemini’s advanced LLMs, renowned for creative reasoning, productivity, and contextual responses. Adapted for football stats, Teammate provides intuitive, fan-focused interactions.

Built on 25+ years of FairPlay’s sports data and enhanced by a deep-learning neural engine, Teammate is a cutting-edge tool for data-driven fans seeking deeper pre-match and live engagement.

Designed for fans and partners

Currently in beta mode, Teammate can be integrated as a white-label solution into partner websites and apps, boosting brand engagement and monetization opportunities.

Key advantages:

  • In-depth pre-match and live betting insights

  • Personalized experiences for fans and bettors

  • Visualized stats for better decision-making

Executive insight

Stuart Simms, Group CEO of FairPlay Sports Media, said:

“AI has advanced rapidly, but sports bettors lacked a truly tailored assistant. Teammate combines our expertise in delivering insights with Google Gemini’s natural conversational power to create a unique experience for fans and players alike.”

Edited by @pererarte   www.zonadeazar.com

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