Fast Track Revolutionizes with Its New AI-Based Prediction Model
Brazil.- July 2, 2025 www.zonadeazar.com Fast Track has launched a new AI-driven player churn prediction model, now available to all partners through its CRM platform, aimed at enhancing proactive and efficient retention strategies across the iGaming sector.
Identifying at-risk players from day one of inactivity
The new model allows operators to identify players at risk of churn on their first day of inactivity, enabling the launch of timely re-engagement campaigns while reducing the dependency on non-targeted reactivation bonuses.
How Fast Track’s AI churn prediction model works
Built on Fast Track’s proprietary FTML (Fast Track Machine Learning) platform, the system leverages seven sub-models to analyze player behavior and generate personalized predictions for each operator’s player base.
The model continuously trains on real-time data, ensuring predictions remain accurate and actionable. It integrates seamlessly with Fast Track’s core CRM workflows, providing operators with clear insights on players most likely to churn and data-driven recommendations on the best timing and level of incentives for re-engagement.
Fast Track’s statement on AI’s role in player engagement
“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-founder and CEO of Fast Track.
“This model helps operators focus their efforts where it matters most, targeting players genuinely at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”
The churn model addresses a key industry challenge—the overuse of reactivation bonuses—by enabling teams to offer more relevant and timely incentives based on predictive insights rather than assumptions.
Join the launch webinar: Learn how to apply the churn model
To support the launch, Fast Track will host a live webinar on Thursday, July 10, 2025, providing a step-by-step walkthrough of the new churn model and its practical applications for operators.
✅ Register here to secure your spot.
About Fast Track
Fast Track is a disruptive SaaS technology company shaping the future of CRM in the iGaming and digital entertainment sectors, allowing teams to focus on innovation and growth. The company serves hundreds of operators worldwide with offices in Malta, Sweden, Spain, and the United States.
Editó: @_fonta www.zonadeazar.com