FIRST, Light & Wonder and OpenTag Launch Global Partnership with 10Bet

UK.- August 27, 2025 www.zonadeazar.com In a move that will redefine the B2B gaming landscape in Latin America and other regulated markets worldwide, FIRST, Light & Wonder (L&W) and OpenTag announced a landmark partnership yesterday. This combination brings together FIRST’s T1 sportsbook, L&W’s original content and aggregation capabilities, and OpenTag’s fully integrated platform. 10Bet becomes the first major operator to sign within this framework, deploying the complete package across multiple jurisdictions.

  • FIRST will contribute its high-performance sportsbook, renowned for its latency-free pricing, robust risk controls and seamless scalability, which maximise margin and player retention.
  • Light & Wonder, a powerhouse in content and aggregation, will provide the global casino offering. Its studios (ELK and L&W) are renowned for mathematical innovation, artistic creativity and successful franchises such as Pirots and Huff N’ Puff. In addition, its aggregation platform will open up access to a virtually unlimited catalogue of third-party content.
  • OpenTag completes the solution with its agile platform, which centralises integration, compliance and user experience, offering a single point of control for sportsbook, casino and live content.

Yuval Klein, Head of Marketing at 10Bet, commented:

‘This partnership gives us unparalleled access to a world-class sportsbook, premium casino content and a robust platform infrastructure. With this offering, we can expand into new markets, ensuring consistent, quality experiences and gaining market share.’

Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, added:

‘We are delighted to have been selected to provide exclusive casino content within this top-tier turnkey package. LatAm remains a priority for L&W, and partnering with providers of the calibre of FIRST is key. Our aggregator will help set a new standard in comprehensive solutions for ambitious operators.’

Tom, CEO of FIRST, concluded:

“By combining FIRST’s sportsbook excellence, L&W’s gaming innovation and aggregation, and OpenTag’s comprehensive suite, we are delivering a world-class architecture under a single partnership. The rapid adoption of 10Bet across multiple jurisdictions demonstrates the global demand and turnkey readiness of our proposition. This partnership marks a new era of B2B engagement: quick to implement, easy to deploy, and designed to scale in emerging regulated territories.”

Edited by: @MaiaDigital www.zonadeazar.com

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