FlaBet Debuts as the New Master Sponsor of Flamengo

Brazil – April 11, 2025 www.zonadeazar.com Flamengo debuted FlaBet as its new master sponsor on Wednesday, the 9th. The announcement was made by Wesley Safadão, singer and brand ambassador. The brand appeared on the main space of the iconic Flamengo jersey during the 2-1 defeat against Central Córdoba, in a match valid for the group stage of the Libertadores.

“Hello, Nation. I’m here as the new ambassador of FlaBet, which is now the master sponsor of Flamengo’s men’s professional football team. Safadão is in the house,” Safadão said in a video released on the social media accounts of the Rio de Janeiro club.

FlaBet is one of the brands of PixBet, Flamengo’s sponsor. In May 2024, Flamengo and the operator renewed their sponsorship agreement, which is now valid until the end of 2027. The terms of the agreement were not disclosed, but it is estimated that PixBet will invest around R$ 470 million over the four years of the contract.

FlaBet on the Jersey in the Supercopa do Brasil Final

This is not the first time FlaBet has appeared in the most prominent space on Flamengo’s jersey. In February this year, the betting house was featured on the Flamengo shirt during the 3-1 victory over Botafogo in the Supercopa do Brasil final. However, what was once a one-off action has now become permanent.

Learn More About FlaBet, Flamengo’s Licensed Betting House

During the SBC Summit Rio, there was a panel titled “On the Frontline: The Key Role of Sports Clubs in the New Era,” dedicated to the role of football clubs after regulation. Marcos Senna (Flamengo’s Marketing Director) was one of the speakers and explained the licensing agreement between Flamengo and PixBet.

Senna explained the details of the contract and how the club and PixBet worked out the agreement to avoid any potential conflicts of interest: “FlaBet is a company of the PixBet group. We made an agreement that hadn’t been made before. We looked for references, but we couldn’t find any.”

“At first, it might seem like a conflict of interest. Flamengo is a partner of the deposit the customer makes. When the customer deposits R$ 100, Flamengo earns a percentage. From that point, Flamengo neither gains nor loses anything. There is no possibility for Flamengo to have any visibility, interest, or outcome based on the player’s bet. We’ve managed to mitigate any kind of conflict of interest. It’s just another licensing contract, like many others we have,” concluded Senna.

Editor: @_fonta
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