Flutter Brazil Appoints Leonardo Martins

Brazil.- November 26, 2025 www.zonadeazar.com Flutter Brazil, the ecosystem responsible for operating Betnacional and Betfair in the country, has announced the arrival of Leonardo Martins as the new Head of Media & Martech. With 17 years of experience in marketing, media and data, Martins has held leadership positions at Zamp, Santander and Webmotors, as well as major advertising agencies. His appointment reinforces the company’s strategy to integrate technology, performance and measurement in a regulated and highly competitive environment.

The announcement comes at a moment of consolidation for the sector and expansion of media and data structures in operations that require technical precision and strong governance. Martins will play a key role in evolving measurement models, integrating media and technology and aligning practices with regulatory expectations.

Experience and leadership background

Before joining Flutter Brazil, Leonardo Martins served as Marketing Director at Zamp, leading media, martech, CRM, CMI and loyalty for brands such as Burger King, Starbucks, Subway and Popeyes. At Santander, he led media, analytics, martech and digital acquisition, driving the digital transformation of the area and developing a measurement model recognized globally within the group.

His experience brings together technical leadership, large-scale operations and multidisciplinary management in demanding environments. Results delivered include efficiency gains, ROI improvements and the integration of creativity and performance tools across complex marketing ecosystems.

“The betting sector operates in a highly regulated and sensitive environment, which demands technical precision and responsibility in every decision. My commitment is to advance the integration of media, data and technology, strengthen our measurement models and ensure that every initiative is driven by efficiency, transparency and responsible market practices,” said Leonardo Martins.

Recognition and contributions to the industry

Throughout his career, Martins has led projects recognized at Cannes Lions, Effie Awards and MMA Smarties. His work reflects a combination of creativity, data application and business impact. His arrival at Flutter Brazil strengthens the company’s objective to build solid internal structures with clear governance and data-driven decision models.

Flutter Brazil highlights that the new head will contribute to deeper integration between technology, communication and analytics, reinforcing operational models aligned with Brazil’s regulatory environment.

Edited by @pererarte   www.zonadeazar.com