FPF And Rivalo Announce The Largest Sponsorship In Brazilian Football History
Brazil.– January 7, 2026 – www.zonadeazar.com The São Paulo Football Federation (FPF) and sports betting operator Rivalo have agreed on a historic collective sponsorship spanning 46 clubs and five competitions, marking the largest sponsorship activation in the history of Brazilian football.
Overview
In an unprecedented move, FPF and Rivalo unveiled a comprehensive sponsorship package for the 2026 season that includes brand placement on team kits, stadium signage and naming rights across multiple state football competitions. The initiative positions Rivalo as a major commercial partner throughout São Paulo’s football structure.
The collective nature of the agreement creates a consistent revenue stream for participating clubs, offering financial support and increased commercial visibility in divisions that traditionally face economic challenges.
Details / Context
Under the arrangement, Rivalo will feature on the shirts of Capivariano in the top-tier Serie A1, as well as on kits for 45 of the 48 teams competing in the lower tiers of the Paulista championships, totalling 46 clubs with brand exposure. The brand will also be prominently displayed on pitch boards and hold naming rights for several competitions organised by the FPF.
The sponsorship model is collective, transparent and innovative, designed by the FPF to benefit teams of varying profiles and budgets. It also includes backing for the FPF Integrity Programme, a pioneering initiative aimed at enhancing ethical standards and combating match-fixing in Brazilian football.
Specific subtopics
Economic and commercial impact
By spreading brand investment across a wide range of clubs, the sponsorship enhances financial sustainability and strengthens operational planning at multiple levels of competition.
Integrity and governance support
Rivalo’s contribution to the FPF Integrity Programme aligns commercial investment with governance and ethical standards, helping to uphold competitive fairness across the state’s championship structure.
Innovative collective model
This multi-club sponsorship approach introduces a new paradigm in sports sponsorship, encouraging inclusive commercial strategies that benefit not only elite teams but also clubs from lower divisions.
Future Outlook
The FPF–Rivalo partnership represents a landmark moment in the intersection of the iGaming industry and professional sport in Brazil. As the regulatory environment continues to solidify, this model could inspire similar initiatives across other regions, contributing to the professionalisation and commercial diversification of Brazilian football.
Long-term, success will be measured not only by brand visibility and revenue generation but also by how effectively this model enhances competitive integrity and financial stability throughout the football pyramid.
🔗 Editó: @_fonta www.zonadeazar.com