Genius Sports Aims to Bring semi-automated Offsides to Brazil

Brazil.– September 12, 2025 – www.zonadeazar.com The tech provider is moving forward with plans to introduce AI-driven offside technology in Brazil’s top football league, aiming to boost transparency and minimize controversies.

Overview

Brazilian football may be on the verge of a technological breakthrough. Genius Sports, a global provider of sports data and integrity solutions, has announced its goal to introduce the semi-automated offside system in the Brasileirão.

Already tested in international competitions such as the FIFA World Cup, the technology enhances the efficiency of VAR and increases accuracy in one of football’s most disputed calls: the offside.

Details / context

The system relies on high-resolution cameras and artificial intelligence algorithms to track player and ball movements in real time. Within seconds, the data generates an automatic alert to VAR officials, who confirm the final decision.

The Brazilian Football Confederation (CBF) is currently in talks with Genius Sports to assess the technical and financial feasibility of the project, with the aim of having it ready for the next Brasileirão season.

Economic impact

The rollout will require significant investment in stadium infrastructure and staff training. However, it is expected to strengthen the tournament’s credibility, attracting bigger sponsorships and international broadcasting deals.

Social and cultural impact

Football in Brazil is more than just a sport—it’s a cultural cornerstone. While the technology could reduce refereeing controversies, it also sparks debates between tradition-focused fans and those eager for innovation.

Institutional impact

Adopting semi-automated offsides aligns Brazil with global trends toward professionalized refereeing. As a football powerhouse, Brazil seeks to send a clear message of modernization and commitment to integrity.

Future outlook

If approved, Brazil will be among the first countries in the Americas to adopt this technology, setting a benchmark for sports innovation in the region.

The immediate future depends on CBF approval and the support of clubs and sponsors. One thing is certain: the debate has begun, and Brazilian football seems ready for a new technological era.

Zona de Azar, the key source of global iGaming news.

Editó: @_fonta www.zonadeazar.com