Goiânia Advances Bill to Restrict Betting Advertising in Public Spaces
Brazil.– November 20, 2025 – www.zonadeazar.com The city of Goiânia (in the state of Goiás, Brazil) has taken a significant step in the regulation of online betting advertising. Councillor Fabrício Rosa introduced Bill 640/2025, which prohibits advertisement, promotion, sponsorship and institutional use of betting houses and online gambling platforms in public assets, municipal common-use spaces, educational, sports, cultural and health facilities, as well as in municipally supported events and campaigns.
Overview
The bill responds to growing concerns about the impact of betting advertising in vulnerable areas and the need for consumer protection, responsible gambling and institutional integrity. The proposal stipulates that no contract, sponsorship, agreement or institutional association may use the city’s image as a showcase for operators of bets. i
Details / Context
The bill text defines betting advertising as any form of direct or indirect communication, including logos, slogans, shirts, promotional codes, coupons, digital materials or institutional backing that link a betting house to the municipality. This prohibition extends to events, programs and campaigns supported, sponsored or promoted by the municipality.
The proposal clarifies that it does not apply to official lotteries or public campaigns regarding gambling disorder or financial education. It also bans advertising linked to election results, referenda, plebiscites or candidate and party performance. i
Specific Sub-topics
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Institutional integrity: By forbidding associations between public spaces and betting operators, the bill aims to protect the municipality’s image and prevent commercial influence on public services.
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Consumer protection & responsible gambling: It introduces restrictions to betting advertising in educational, health and cultural facilities, reducing exposure to vulnerable audiences.
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Emerging local regulation: This municipal initiative could signal a broader trend in Brazil toward stricter local oversight of betting advertising.
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Commercial and sponsorship impact: Operators, platforms and sponsors will need to review their local marketing strategies as they could lose access to sponsorships, media and spaces linked to the municipality of Goiânia.
Future Perspective
If the bill is approved, Goiânia could become a municipal benchmark in Brazil for betting advertising regulation, encouraging other states and cities to adopt similar policies. Betting operators will have to adjust their local marketing practices to comply with stricter regulation, while responsible gambling and regulatory frameworks will gain more prominence. Across Latin America, this initiative may drive faster adoption of controls on betting advertising in public and sensitive environments.
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