Groove Drives African Expansion From SiGMA Cape Town
Brazil.– February 26, 2026 – www.zonadeazar.com Groove’s presence at SiGMA Cape Town 2026 confirmed the growing interest of major technology providers in the African market, a region that is positioning itself as one of the new growth hubs of the global iGaming industry. With a strategy focused on partnerships, scalability and aggregation technology, the company aims to establish itself as a key partner for operators targeting emerging markets.
Overview
The event held in Cape Town became a strategic platform for Groove to showcase its value proposition in a continent that combines demographic growth, accelerated digitalization and massive mobile adoption. The company identified Africa as a scenario comparable to Latin America in its early expansion stages, with opportunities for those entering early and building long-term relationships.
Participation in SiGMA strengthened brand positioning, generated new business contacts and provided deeper insight into the needs of local operators in a context where global competition is increasingly focused on the region’s potential.
Details / Context
One of the central pillars of Groove’s strategy is its content aggregation platform, a solution particularly attractive for developing markets. This model allows operators to:
- access multiple providers through a single integration
- reduce operational costs
- accelerate time to market
- scale their operations efficiently
In jurisdictions where technological infrastructure is still evolving, these features become crucial for business development.
Africa also presents several structural factors driving industry interest:
- high mobile penetration
- growth of alternative payment systems
- a strong young and digital population
- progressive evolution of regulatory frameworks
This ecosystem creates fertile ground for online gaming and flexible technological solutions that support operator expansion.
Key Topics
Territorial expansion of iGaming
Groove’s strategy reflects a global trend: the search for new markets beyond traditional jurisdictions. Africa is beginning to take a central role in the growth plans of providers and technology platforms.
The role of international events
SiGMA Cape Town is consolidating itself as a key meeting point for networking and deal-making. Events are no longer just visibility spaces but true platforms for commercial expansion.
Early mover advantage
Entering at an early stage allows companies to build brand presence, establish relationships with local operators and adapt products to market particularities before full maturation.
Parallel with Latin America
Viewing Africa as “the new LATAM” within the global ecosystem reinforces the idea of expansion cycles in the industry, where providers replicate successful models in regions with similar characteristics.
Future Outlook
The growing interest in the African continent anticipates a sustained development process in the coming years. The combination of mobile technology, payment innovation and evolving regulatory frameworks creates a favorable environment for investment and international competition.
For companies that manage to position themselves at this early stage, the growth potential is significant. The experience of markets such as Brazil and other Latin American countries shows that first moves often translate into long-term strategic advantages.
Groove’s participation in SiGMA Cape Town not only reinforces its global expansion plan but also confirms the beginning of a new phase in the geography of iGaming, where Africa starts to play a leading role in the industry’s agenda.
🔗 Edited by: @_fonta www.zonadeazar.com