How Digital Payments Are Powering Peru’s Sports Betting Industry
Peru.– November 7, 2025 – www.zonadeazar.com Experts in Cash In and Cash Out operations in Peru analyzed how digital payments are driving the growth of the gambling and sports betting sector during the Latam EPayment Summit 2025.
Peru’s betting industry, with more than four decades of legitimate operations, began its digital shift in 2014 and accelerated after the COVID-19 pandemic. Guillermo Johanson, Country Manager at PayValida, explained that “many players who used to bet in person were forced to move online—this paradigm shift was decisive, and the market has since grown exponentially.”
Micha Calmet, Country Manager of ProntoPaga, noted that online betting already accounts for 50–60 % of total sports wagers, a share expected to rise thanks to mobile access and regulatory stability.
Francisco Rodríguez, Co-CEO of Do Payment, highlighted that regulation “has structured the market, attracted new international operators, and provided a safer environment for both players and operators.” Law N.º 31557, effective since February 2024, requires licensing for all operators and imposes a 12 % tax on gross gaming revenue.
Market overview
According to Env Media, Peru’s gambling market reached US$ 2.5 billion in 2024, with 48 % from online activity. The country counts about 6 million active players, including 3.5 million online bettors. The average revenue per user stands at US$ 502, with an average ticket of US$ 100 online, and expected 6.4 % annual growth through 2028.
MINCETUR reported 60 licensed platforms in 2025 out of an initial 115 websites. Digital play dominates in Lima, while physical venues prevail in provincial regions.
Payment behavior
Roughly 60 % of transactions still rely on bank transfers, while wallets such as Yape and Plin already account for 20–25 %. “Users prioritize speed and security,” said Calmet. “Instant confirmation of bets builds trust and loyalty.”
However, Johanson (PayValida) pointed out delays in cash-outs: “Depositing money is easy—withdrawals remain the biggest challenge. We’re working on instant withdrawal solutions.”
Fraud prevention and security
Security remains a major concern. Johanson said betting sites are adopting two-factor authentication and tokenization, while Rodríguez added that Do Payment uses black- and gray-list controls to detect suspicious users.
Experts stressed the need for greater user awareness, especially regarding unofficial third-party vouchers that can compromise safety.
🔗 Edited by: @_fonta www.zonadeazar.com