IAB Calls for National Agency to Regulate LLoot Boxes in Brazil
Brazil.– September 9, 2025 – www.zonadeazar.com The Brazilian Bar Association recommends creating a federal authority to oversee loot boxes and gaming, ensuring transparency and protection for minors.
Overview
The Brazilian Bar Association (IAB) has approved a report supporting Bill 4.148/2019, which seeks to regulate loot boxes and other random reward mechanisms in video games. The proposal includes the establishment of a National Agency for Prize and Betting Regulation (ANRPA) to oversee this rapidly growing sector.
Details and context
What are loot boxes?
They are in-game packages that provide random rewards in exchange for real or virtual money. Due to their similarities with gambling, loot boxes have raised concerns worldwide, particularly for their accessibility to minors.
IAB’s proposal
The report recommends treating loot boxes under a regulatory framework similar to online betting, with specific measures such as:
- Transparency in win probabilities.
- Age restrictions to prevent access by minors.
- Mandatory parental controls.
- Awareness campaigns about addiction risks.
Industry impact
Benefits for consumers
Creating a national agency would establish clear rules to protect users, especially children and teenagers, and reduce the risks of compulsive spending.
Implications for the gaming sector
Video game companies would need to adapt their business models, disclose usage data, and ensure transparency. While this may increase compliance costs, it would also boost consumer trust.
Future outlook
If approved by Congress, Brazil would become a regional pioneer in loot box regulation. The initiative could inspire other Latin American countries to adopt similar frameworks. The ANRPA would also be tasked with supervising betting and prize draws, consolidating broader regulatory oversight.
Zona de Azar will continue to report on legislative progress and its implications for the gaming and betting industries.
Editó: @_fonta www.zonadeazar.com