ICE Barcelona 2026: Endorphina to Showcase “The House of Roaches”

Czech Republic.- January o7, 2026 www.zonadeazar.com Endorphina has announced its participation in ICE Barcelona 2026, where the game developer will unveil an immersive brand experience titled “The House of Roaches.” The company will welcome visitors at Stand 2V70 from 19–21 January 2026 at Fira Barcelona Gran Via.

Designed as an interactive space that blends entertainment, innovation, and industry insight, The House of Roaches reflects Endorphina’s creative approach to game development and brand storytelling. Attendees will have the opportunity to meet the team behind the studio’s expanding portfolio and gain firsthand insight into the ideas shaping its future roadmap.

One of the key highlights of Endorphina’s presence at ICE Barcelona will be the reveal of KLIKZ, the company’s new instant-win game mechanic, which will be showcased publicly for the first time during the event. The mechanic is expected to broaden Endorphina’s offering while responding to evolving player preferences within the iGaming sector.

In addition to product innovation, the stand will feature a series of engaging activities, including a Cockroach Race, where visitors can place bets on wind-up mechanical cockroaches for a chance to win prizes. Guests can also relax at the Bar of Mr. Cockroach, a themed bar inspired by the brand’s unconventional mascot, offering a playful setting for networking and informal discussions.

Throughout the three-day event, Endorphina will also focus on industry trends and emerging innovations, positioning its stand as a meeting point for operators, affiliates, and partners interested in exploring new business opportunities.

With The House of Roaches, Endorphina aims to create an environment where creativity, adaptability, and collaboration take center stage. The company invites ICE Barcelona attendees to visit Stand 2V70 and experience a space where ideas are built to persist and thrive in a rapidly evolving iGaming landscape.

Edited by @pererarte   www.zonadeazar.com