ICE: Interview with Andresa Franco, Business Director at The Brazilian Lounge

Spain.- January 30th 2026 www.zonadeazar.com Andresa Franco, Business Director, highlighted the strategic role of The Brazilian Lounge as a key platform for Brazil’s market growth

At ICE Barcelona 2026, one of the most important events on the global iGaming calendar, Zona de Azar spoke with Andresa Franco, Business Director at The Brazilian Lounge, about the evolution of the project and its central role within Brazil’s gaming ecosystem.

During the interview, Franco explained that The Brazilian Lounge has consolidated itself as a comprehensive solution for the industry in Brazil, combining specialized content, networking spaces, international visibility and concrete business opportunities for local companies.

View the interview below:

🇧🇷 A strategic hub for Brazil’s gaming industry

According to Andresa Franco, The Brazilian Lounge brings together several complementary initiatives:

📖 Brazilian Lounge Magazine, a well-known publication offering exclusive analysis and high-value content about the domestic industry.

🎙️ Podcast with industry leaders, where executives and experts share insights, challenges and market trends.

🏢 Coworking space in São Paulo, designed to connect sector companies and foster collaboration among key players.

This ecosystem aims to strengthen the professionalization of Brazil’s gaming market and accelerate its growth in a rapidly evolving regulatory and commercial environment.

🌍 International presence and support at major events

One of the project’s most distinctive elements is its support for Brazilian companies at leading global industry events such as SiGMA, SBC Summit and ICE.

From these stages, The Brazilian Lounge works to provide international exposure for Brazilian brands, facilitate strategic meetings and open new commercial doors.

“It is not just a communication platform, but an essential tool to compete and grow on the global iGaming stage,” Franco emphasized.

🚀 A key platform for the future of Brazil’s iGaming market

Throughout ICE Barcelona 2026, The Brazilian Lounge once again demonstrated why it has become a fundamental player in Brazil’s gaming market — connecting companies, generating valuable content and creating spaces where the industry’s next chapters are being shaped.

With a proposition that integrates media, events and community, the project continues positioning itself as a strategic ally for companies seeking to expand both within and beyond Brazil.

Edited by: @MaiaDigital www.zonadeazar.com