IGI Expo 2025: A Journey in 200 Images
Brazil.- 18th November 2025 www.zonadeazar.com Zona de Azar — Special Coverage from São Paulo The third edition of the IGI Expo reignited the iGaming agenda in Brazil with a solid edition and strong strategic content. The event took place on November 12 and 13 at the Blue Tree Morumbi convention center in São Paulo, bringing together authorities, operators, suppliers, regulatory specialists, and industry association leaders.
In a scenario where Brazil is preparing to become one of the most relevant markets in the world, the expo offered two days of in-depth debates, active networking, and a clear look toward 2026.
🎙️ “This year brings many new developments”: the vision of Alessandro Lisboa
The founder of the IGI Expo, Alessandro Lisboa, spoke with Zona de Azar and highlighted the evolution of this edition compared to previous years:
“This year’s event brings many new features, especially in the seminars and conferences, where the discussions are deeply connected to the regulation of the Brazilian iGaming market.”
According to Lisboa, the maturity of the debate reflects an ecosystem that is beginning to consolidate thanks to a clearer and more stable regulatory framework.
🚀 2026: a bigger, safer market with new verticals
When asked about the outlook for next year, Lisboa said that the sector is booming:
“The Brazilian gambling market in 2026 is growing, but the regulation, already based on a year of operation in Brazil, provides companies with greater legal certainty and also more operational security, allowing the casino industry to develop even further.”
He also anticipated a key development that could transform the market structure:
“Today we have regulations for online betting and online gambling, but in 2026 there are also projects that seek to regulate physical casinos, bingo halls, the ‘jogo do bicho’ and other forms of gambling that may be offered to the population.”
This horizon expands opportunities, potential revenues, and the professionalization of the sector.
📌 Day 1: associations, regulation, and the strategic role of lotteries
The first day focused on the fundamentals of the regulated market and the role of the institutions involved in its construction.
Among the topics highlighted:
- 🤝 The role of associations as collective voices in the face of the challenges of the new ecosystem.
- ⚖️ Advocacy and regulatory compliance, not only as legal obligations, but as pillars of business sustainability.
- 🎟️ Federal and municipal lotteries, with discussions on their evolution and which products will be able to operate under the new guidelines.
- 💡 Mergers and acquisitions as drivers of consolidation in an increasingly competitive online market.
The general consensus of the day: Brazil is moving towards a regulated environment that demands responsibility, transparency, and cooperation among all players in the sector.
📌 Day 2: Integrity, technology, and sustainability in iGaming
The second day confirmed that Brazil is building one of the most closely watched iGaming markets in the world, with emerging technologies and in-depth discussions on operations and regulation.
The key topics were:
- 🤖 Artificial intelligence, transforming marketing, operations, and player experience.
- 📣 Advertising restrictions, with debate on their impact on regulated operators and the potential strengthening of the illegal market.
- ⚽ Soccer betting, analyzed between sustainability and risks of excessive dependence.
- 🛡️ Responsible gaming and KYC, consolidating their position as the basis for market credibility.
- 🏛️ Municipal lotteries, which present growing regulatory challenges.
- 💳 Payment methods, considered the heart of iGaming.
- 🧩 Assessment of the first year of the regulated market, with operators evaluating progress and challenges.
- 🏅 Sports integrity, positioned as a strategic priority towards 2026.
- 🔒 Certification, gaining prominence as a guarantee of trust and compliance.
🌐 An event that sets the course for Brazilian iGaming
IGI Expo 2026 leaves a strong message: Brazil is booming and building the most promising regulatory framework in Latin America. With new verticals under discussion, growing investments, and an increasingly professional ecosystem, the country is positioning itself as an indispensable hub for those seeking opportunities in iGaming.
📡 Special coverage from São Paulo by Zona de Azar.
Edited by: @MaiaDigital www.zonadeazar.com