Interview with Muriel Le Senechal, Regional Commercial Manager Latam Fast Track
The executive highlighted the impact of the Brazilian market and introduced the innovations that are redefining operator efficiency across Latin America.
Portugal, October 9, 2025 – www.zonadeazar.com During SBC Summit Lisbon, Muriel Le Senechal, Regional Commercial Manager Latam at Fast Track, spoke with Zona de Azar about the central role of Brazil in the company’s strategy and the launch of Fast Track AI, the first iGaming CRM powered by natural language processing.
“For us, Brazil is special. We opened our company in the country this year to truly support operators — now they can pay for Fast Track services directly in Brazil,” said Muriel.
“Everything happening in Brazil has become a mirror for the rest of Latin America,” she added.
Fast Track AI: a new way of working
One of Fast Track’s main highlights is the launch of Fast Track AI, a system that allows users to create strategies, reports, and customized segmentations through natural language prompts.
“You don’t need to be a tech expert,” Muriel explained. “The system handles everything automatically, based on real-time data, allowing operators to use their time more creatively.”
She emphasized that all automations are driven by AI-based decision-making, enabling operators to scale effortlessly.
A CRM built for iGaming
According to Muriel, Fast Track’s greatest advantage is being purpose-built for the gaming industry:
“We weren’t adapted from another sector — we were built for gaming. Everything operates in real time, fully automated and scalable.”
With the addition of gamification and new AI-powered features, Muriel described the solution as a true game changer:
“Before, we could already make operators’ work twice as efficient. Now, with Fast Track AI, we can’t even measure how much more productive they’ll become.”
Sustainable growth and strong partnerships
Muriel emphasized that the company’s goal is to grow side by side with local partners, building strong and lasting relationships.
“We aim to position ourselves as the preferred CRM for success in Brazil and across Latin America. It’s not about numbers, but about the strength of our partnerships. We want to support the region’s growth with the best tools available worldwide.”
A new vision for the future of CRM
Muriel concluded by highlighting the transformative nature of this innovation:
“We’re not just showing new features; we’re presenting a completely new way of working. Fast Track AI and gamification represent a shift in how we view CRM and the future of the iGaming industry.”
She closed with a warm greeting to Zona de Azar’s audience:
“Thank you very much, Zona de Azar. I hope you enjoyed this interview.”
Edited by: @MaiaDigital www.zonadeazar.com