Itai Zak (Digicode): How AI is Revolutionizing iGaming
USA.- July 10, 2025 www.zonadeazar.com Digicode’s Executive Director of iGaming shares how AI is redefining the industry’s growth trajectory
With over 20 years of experience, Itai Zak from Digicode offers a strategic view of how artificial intelligence is transforming iGaming. For Zak, AI isn’t a trend — it’s a fundamental shift.
“The companies leading iGaming today aren’t just lucky or well-funded. They’re smarter with their tech. AI is at the core of that advantage.”
Personalization: The New Gold Standard
Know your player before they know themselves
AI-driven platforms deliver real-time personalization, including game recommendations, bonus offers, and adaptive interfaces based on behavioral data.
Promotions that actually convert
No more generic bonuses. AI enables targeted offers aligned with player history, boosting conversions and satisfaction.
Smarter Sportsbooks Powered by AI
Real-Time Odds Optimization
AI processes thousands of data points from live games and betting patterns to adjust odds instantly — improving margins by up to 12%.
Predictive Tools That Build Trust
AI provides real-time predictions and insights that empower players to make informed bets — strengthening platform credibility.
Responsible Gaming with AI
Early Detection is Everything
Machine learning identifies risky patterns before they escalate, enabling tiered interventions like custom deposit limits or targeted alerts.
Avoiding Pitfalls: AI Done Right
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Compliance First: Align with GDPR and local laws.
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Transparency is Mandatory: Fairness audits and explainable AI models are essential.
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AI-Specific Security: More data means more risk — tailor your cybersecurity.
Start Small, Scale Smart
Begin with focused AI use cases (chatbots, lobbies) and scale with confidence.
“Generic AI tools can’t handle iGaming’s regulatory and behavioral complexity,” says Zak.
Real Outcomes from Real Clients
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18% boost in monthly active users and 23% more session time after AI-driven personalization.
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3x improvement in identifying gambling risk behaviors with machine learning — without harming UX.
Final Word: Ignore AI, and You’re Betting Against the House
AI is no longer optional. It’s the foundation for sustainable growth. But success lies in experience, ethical design, and industry expertise.
Digicode helps iGaming brands evolve with clarity, efficiency, and responsibility.
Edited by: @MaiaDigital www.zonadeazar.com