Kambi & Superbet Sign Odds Feed+ Partnership
Sweden.- November 04, 2025 www.zonadeazar.com Kambi Group plc, the global leader in premium sports betting solutions, has signed a landmark long-term partnership with Superbet Group to supply its cutting-edge Odds Feed+ product across multiple markets. The new deal provides Superbet and its Napoleon brands with direct access to Kambi’s comprehensive and fully traded odds feed, further empowering one of the fastest-growing operators in Europe and Latin America.
Odds Feed+, launched in 2024, is designed to give operators a competitive edge in the evolving sports betting landscape. The product delivers high-accuracy pre-match and in-play pricing, supported by market-leading data and a liquidity pool informed by billions of bets wagered globally each year. With the ability to expand its odds package instantly, Superbet can quickly adapt to player demand and evolving market strategies.
A Partnership Accelerating Global Expansion
Founded in Romania in 2008, Superbet Group has grown into a major international force in the iGaming sector. Ranked 11th in EGR’s 2024 Power 50 list, the operator maintains a dominant footprint in Central and Eastern Europe and continues to grow rapidly in Latin America, particularly in Brazil. The company also owns and operates Napoleon Sports and Casino, which expanded from Belgium into Romania in recent years.
The new partnership represents a strategic enhancement to Superbet’s existing sportsbook offering by integrating a scalable odds solution without compromising speed or quality.
Werner Becher, CEO at Kambi Group, celebrated the announcement:
“We are delighted to welcome Superbet Group as our latest Odds Feed+ partner, a true validation of our market-leading pricing and trusted trading capability. With flexible scalability across sports and markets, Odds Feed+ is built to support the industry’s top operators — and we look forward to being part of Superbet’s long-term growth story.”
Elevating Customer Experience and Product Depth
With a focus on industry innovation and premium user experience, Superbet views this partnership as key to strengthening its sportsbook proposition.
Luke Saunders, Director of Sports Partnerships at Superbet Group, commented:
“Every decision we make is customer-first. Working with Kambi ensures we deliver top-tier pricing across a wide range of sports while enhancing the depth and performance of our product portfolio.”
Strengthening Leadership in Global Sports Betting
This collaboration reinforces Kambi’s position as the preferred technology partner for leading operators seeking high-performance trading solutions. By adding Superbet Group to its roster of premium clients, Kambi continues to expand its influence across regulated global markets — providing superior pricing, rapid market coverage, and unmatched reliability.
As both companies gear up for a thrilling period of sports growth ahead — including major tournaments and emerging regional opportunities — this partnership sets the foundation for scalable success on a global level.
Edited by @pererarte www.zonadeazar.com