Key Insights from Sebastián Salazar on the LATAM Online Betting Market
Brazil.- July 11, 2025 www.zonadeazar.com “In an interview with SBC Notícias Brasil, EstelarBet founder Sebastián Salazar explains how operators can win in the Latin American market by leveraging local culture, efficient payment methods, and content strategies to engage players in a rapidly evolving industry.”
How cultural localization drives online betting
Salazar emphasized using football, music, local influencers, and streamers to “tropicalize” content, genuinely connect with players, and increase retention. He stressed that campaigns must be integrated across all channels, not only on social media.
Content and language adaptation are crucial for engagement
Localizing language (Spanish variations and Brazilian Portuguese) allows operators to resonate with local audiences, opening territorial segmentation and personalization opportunities in marketing and product.
The European model as a learning catalyst
Salazar noted that the European model has helped accelerate the LATAM market, enabling best practice adaptation without reinventing processes. Affiliate traffic is growing strongly in countries like Chile, Peru, Argentina, and Brazil.
Local vs. international operators: LATAM market competition
The market will likely consolidate around 3-5 key operators per jurisdiction, whether local or international, based on value propositions, local adaptation, and operational teams.
Football sponsorships: from visibility to customer conversion
Sponsorships should be viewed as measurable marketing channels that turn club fans into operator customers through innovative digital and on-ground experiences.
Local payment methods: critical for conversion
Local payment methods and fintechs are the customer’s entry point, essential for reducing friction, improving acceptance rates, and ensuring retention, with examples like Yape in Peru and interoperable QR codes in Argentina.
SBC Summit 2025: a strategic space for LATAM
Salazar highlighted that events like the SBC Summit 2025 allow leaders in content, payments, traffic, and operations to share real success and learning cases, strengthening the betting ecosystem in Latin America.
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