Kiron Interactive launches GOAL Premier with Kaizen Gaming in Mexico and Chile

LatAm.– October 22, 2025 – www.zonodeazar.com Global virtual-sports developer strengthens its Latin American footprint with a mobile-first offering via Betano.

Overview

Kiron Interactive has expanded its partnership with Kaizen Gaming, the operator behind the Betano online betting brand, by launching its flagship virtual football title GOAL Premier in the markets of Mexico, Chile and Nigeria.
The rollout introduces the “LatAm Single” and “Champions Single” formats to Betano players, offering fast-paced, cinematic football action in just over two minutes per match. 
This launch is tailored to meet the consumption style of modern football audiences: short-form, visual and mobile-ready.

Details / Context

Steven Spartinos, Co-CEO of Kiron Interactive, said: “We’re excited to kick off this partnership with Kaizen Gaming by launching GOAL Premier in three markets where football has unmatched popularity.”
Stavros Tsiafakis, Product Manager, Virtuals & Lotto at Kaizen Gaming, added: “We are always on the lookout to add new games to the Betano platform that resonate with our audience and meet the expectations we have set for top-tier content. In that respect, GOAL Premier is a strong new entry for our players in Mexico, Nigeria and Chile.” 
The expansion underscores both companies’ shared commitment to delivering localized, mobile-first virtual sports content tailored to evolving fan consumption habits across global markets.

Future Outlook

Through this launch, Kiron Interactive and Kaizen Gaming aim to capture the attention of youthful, digitally-engaged Latin American audiences, where football and virtual sports continue to grow in relevance.
The short-duration match format allows higher player turnover and more frequent engagement opportunities, which can drive increased retention and player value.
Furthermore, this opening in Mexico and Chile represents a strategic milestone for Kiron in Latin America, potentially leading to further country launches, additional virtual formats and deeper localization efforts.

Key Themes

  • Mobile & localized strategy: GOAL Premier is engineered to suit the Latin American market’s preference for quick, visually engaging mobile experiences.
  • Broader offering for Betano: Kaizen Gaming enhances its virtual-sports portfolio, expanding depth and appeal to its player base.
  • Football as engagement engine: The product leverages the strong cultural connection to football in Latin America to drive engagement.
  • Event frequency & scalability: Two-minute matches enable a high-volume model, which supports higher interaction and faster gameplay cycles.
  • Compliance & responsible play opportunities: The virtual nature of the product offers a path to embed responsible gaming features and market-specific localization from the outset.

🔗 Edited by: @_fonta www.zonodeazar.com

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