Lawmakers Propose Restrictions on Betting Advertising in Rio Grande do Sul

Brazil.– October 20, 2025 – www.zonadeazar.com Lawmakers in the southern Brazilian state of Rio Grande do Sul have introduced a bill to restrict sports betting advertising, aiming to protect minors and promote responsible gambling in one of the country’s most dynamic markets.

Overview

As Brazil’s regulated betting industry expands, local legislators are increasingly addressing its social impact.
The new bill seeks to limit gambling advertising across public spaces, traditional media, and digital platforms.
Its core objective is to prevent exposure among underage audiences and ban marketing that associates gambling with wealth or success.

Details / Context

The draft bill (PL 2092/2025), sponsored by state deputies Eduardo Menezes (PSB) and Fernanda Santos (PDT), proposes:

  • Banning betting ads at events with minors;

  • Restricting airtime on TV and radio;

  • Prohibiting the use of athletes or social-media influencers in youth-oriented campaigns;

  • Mandating the display of responsible-gambling messages in all materials.

Penalties for violations range from BRL 50,000 to BRL 1 million, depending on severity.
The initiative mirrors global trends toward more stringent advertising control.

Future Outlook

The bill will be reviewed by the Legislative Assembly’s Justice and Human-Rights Committees.
If approved, it could inspire similar measures in other Brazilian states and potentially shape future federal regulation.

Proponents emphasize the need for stronger social safeguards, while critics warn that excessive restrictions might harm licensed operators and drive bettors back to unregulated platforms.

Impact

The debate underscores Brazil’s ongoing struggle to reconcile consumer protection and market freedom.
Inconsistent local laws could create compliance challenges for national operators and complicate the rollout of unified responsible-gaming campaigns.
Nonetheless, the proposal highlights growing awareness of advertising ethics in the Latin-American iGaming ecosystem.

Industry experts argue that national harmonization — rather than isolated regional bans — is key to achieving effective oversight and sustainable growth.

Closing

Rio Grande do Sul’s legislative initiative reignites discussion on gambling promotion and public accountability.
The conversation is expected to influence broader policy decisions as Brazil continues to refine its regulatory framework for sports betting and advertising.

🔗 Edited by: @_fonta www.zonadeazar.com

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