LBPay Appoints Bruno Gonçalves As Commercial And Marketing Director
Brazil.– February 25, 2026 – www.zonadeazar.com The payments fintech LBPay announces the appointment of Bruno Gonçalves as its new Commercial and Marketing Director, in a strategic move that strengthens the company’s positioning within Brazil’s financial ecosystem for iGaming at a time of regulatory consolidation.
Overview
The executive’s arrival comes at a pivotal moment for the market, where regulated, secure and scalable payment solutions have become a critical factor for operators and suppliers.
With a career focused on payment methods, financial infrastructure and technology applied to online gaming, Gonçalves will lead the company’s commercial expansion and enhance its brand presence in an increasingly competitive environment.
Details / Context
The new director built his professional path at the core of the sector’s payment system, initially working as a banking partner for some of the country’s leading PSPs, gaining first-hand knowledge of the operational, technological and regulatory challenges of the market.
He later played a key role at OKTO, where for three years he held leadership positions, first as Brazil Director and then as LATAM Director, during one of the most significant periods for the regulation of betting in the country.
This experience strengthened his relationship with operators, suppliers and regulators, highlighting the importance of collaboration among all stakeholders to build a robust financial infrastructure aligned with regulatory requirements.
The Appeal Of The LBPay Project
The decision to join LBPay is based on a structure that combines:
- Central Bank of Brazil authorisation
- direct participation in Pix
- proprietary technology
- an executive team with strong experience in iGaming, banking and e-commerce
The company was created to offer fully regulated digital financial solutions with high security standards, anti-fraud controls, risk management and data protection, ready to support the growth of digital entertainment in the country.
Impact On The iGaming Ecosystem
The strengthening of the commercial and marketing area aims to consolidate LBPay as a key financial infrastructure for the sector, enabling operators to:
- launch products faster
- improve payment conversion
- operate with full compliance
- make data-driven decisions
This move reflects a clear market trend in Brazil: payments are no longer just an operational component but a strategic pillar for long-term business sustainability.
Future Outlook
In his new role, Gonçalves will be responsible for structuring the company’s commercial expansion and positioning it as a central player in the integration of payments, technology and regulation.
The transition also symbolises the current stage of the Brazilian industry, where financial infrastructure, governance and operational efficiency are becoming decisive elements for sustainable growth.
🔗 Edited by: @_fonta www.zonadeazar.com