LeoVegas Group Launches Proprietary Sportsbook in Brazil via BetMGM
Europe.– January 30, 2026 – www.zonadeazar.com LeoVegas Group has gone live with its own proprietary sportsbook, Tiger, on BetMGM Brazil — marking a key milestone in the company’s expansion into one of the world’s fastest-growing regulated sports betting markets.
Overview
LeoVegas Group announced that its proprietary sportsbook platform, Tiger, is now operational in BetMGM Brazil, a joint venture between MGM Resorts International and Brazilian media powerhouse Grupo Globo. The launch aligns with the start of the football league season, offering Brazilian bettors a seamless, high-performance sports betting experience backed by advanced features and gamified bonus functionality.
The deployment of Tiger on BetMGM Brazil positions LeoVegas Group as a key technological contributor to one of the most competitive and rapidly expanding regulated markets globally. With enhanced product depth, live betting options and a sophisticated BetBuilder+, the sportsbook aims to engage a wide range of sports fans across the country.
Details / Context
The launch of Tiger on BetMGM Brazil represents a strategic milestone in LeoVegas Group’s broader international growth framework. As part of the MGM-Globo joint venture, the sportsbook is integrated within a regulated environment that benefits from Globo’s extensive consumer reach and media influence, combined with MGM’s global gaming expertise and platform distribution capacity.
Adrian Vella, Chief Product and Technology Officer at LeoVegas Group, highlighted that the rollout reflects the team’s commitment to technical autonomy and rapid market deployment. The company sees Brazil’s regulated sports betting segment as a pivotal growth hub, especially given the scale of local enthusiasm for football and other sports.
With Tiger now live, LeoVegas Group will continue prioritising innovation and user experience, seeking to elevate engagement levels through personalised features and real-time betting dynamics.
Subtopics
Market significance of Brazil
Brazil’s regulated sports betting market has rapidly become a focal point for global operators and technology suppliers alike. Following the regulatory framework’s implementation, operators now compete to capture a share of a market with millions of active bettors and strong sports fan participation.
Product innovation and UX focus
The Tiger sportsbook emphasises advanced functionality such as gamified bonuses and an enriched BetBuilder+, designed to appeal to both casual and seasoned bettors. This focus on user-centric design is increasingly seen as a competitive differentiator in regulated markets.
Strategic partnerships behind launch
The BetMGM Brazil venture — combining MGM Resorts’ global gaming footprint and Globo’s reach in the Brazilian consumer landscape — provides a unique ecosystem for new products like Tiger to scale rapidly across local audiences.
Future outlook
As LeoVegas Group’s Tiger sportsbook gains traction through BetMGM Brazil, the company is poised to capitalise on future growth drivers in the market, including major sporting events like the upcoming World Cup. With plans to evolve product offerings and deepen local engagement, LeoVegas aims to further strengthen its footprint in regulated markets across Latin America and beyond.
In an industry where technological excellence and regulatory compliance define competitive advantage, this launch underscores a strategic commitment to long-term growth and market leadership.
🔗 Edited by: @_fonta www.zonadeazar.com