LiveScore Group Partners with Enteractive to Boost Players
Strategic Collaboration to Reactivate Lapsed Accounts and Increase Engagement
Malta.- August 13, 2025 www.zonadeazar.com LiveScore Group has announced a new partnership with Enteractive, a global leader in player conversion and reactivation services, to enhance customer engagement and drive the return of inactive players across its LiveScore Bet and Virgin Bet brands.
Reactivation Campaigns for Multiple Markets
Through this collaboration, Enteractive will launch targeted reactivation campaigns for both sportsbook and casino audiences. These will focus on two main objectives: activating registered but non-funded accounts, and re-engaging lapsed players who have been inactive for an extended period.
LiveScore Bet operates in the UK, Ireland, Bulgaria, and Nigeria, offering sports betting integrated within the LiveScore ecosystem. Meanwhile, Virgin Bet, exclusive to the UK, combines the strength of the Virgin brand with a sleek sportsbook and casino platform tailored for British bettors.
Dominic Vye, Director at LiveScore Bet and Virgin Bet, stated:
“Partnering with Enteractive allows us to broaden our service offerings and engage our audience in new and exciting ways. Their personalised, one-on-one engagement approach is proven to deliver meaningful results.”
Enteractive’s Personalised Engagement
Enteractive’s proprietary (Re)Activation Cloud™ enables seamless integration of player databases, allowing native-speaking agents to connect with users in their local language through real-human phone calls.
Pedram Padidar, COO of Enteractive, explained:
“Effective reactivation isn’t just about re-contacting players—it’s about knowing when and how to connect in a relevant and personal way. We’re here to complement LiveScore Group’s CRM strategy with a human touch.”
Proven Results in iGaming
In the past year, Enteractive has engaged over 12 million players worldwide, delivering more than 350% ROI and generating over €60 million in additional revenue for global operators. With native-speaking agents operating in every time zone, Enteractive reactivates over 20,000 players each month for leading iGaming brands.
This partnership signals a strong commitment to personalised player engagement, ensuring LiveScore Group can boost active players and maximise customer lifetime value.
Edited by @pererarte www.zonadeazar.com