Manchester United Names Parimatch as Official Betting Partner

Iconic Premier League club aligns with Cyprus-based operator to target Asia and MENA

Manchester United has signed a multi-year deal with Parimatch, naming the operator as its official betting partner across Asia and the Middle East. The agreement took effect on August 17 during United’s Premier League opener and includes LED branding at Old Trafford and fan-focused activations.

Partnership leverages global fan engagement

Parimatch’s involvement goes beyond stadium exposure: the deal grants VIP experiences, exclusive giveaways, and tailored content for fans in Asia and MENA. Parimatch CEO Sergey Portnov commented, “Manchester United represents everything we stand for—ambition, excellence, and an uncompromising drive to succeed”. United’s Chief Business Officer, Marc Armstrong, praised the brand’s ability to amplify fan engagement in vital global markets.

Timing amid changing sponsorship rules

This announcement comes at a pivotal moment, as the Premier League is enforcing a ban on gambling front-of-shirt sponsorships starting next season. The deal illustrates a strategic pivot to maintain visibility through digital channels and stadium media.

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