Meet The Winners Of SBC’s Inaugural Affiliate Leaders Awards

Portugal.– 17 September 2025 – www.zonadeazar.com  Bet365 Partners, Clever Advertising, and Flashscore were among the winners at SBC’s inaugural Affiliate Leaders Awards, a ceremony celebrating affiliates, operator programmes, and suppliers driving innovation across the global betting and iGaming affiliate industry.

Overview

Held on Wednesday, 17 September, at Lisbon’s MEO Arena, the event was hosted by renowned sports presenter Alison Bender. In front of 500 industry professionals, 23 awards were handed out to highlight the growing importance of the affiliate ecosystem.

Event details

Rasmus Sojmark, CEO and founder of SBC, said: “Our events have always highlighted the crucial role the affiliate ecosystem plays in the industry. After launching the Affiliate Leaders Summit last year, it felt only right to introduce a dedicated awards ceremony to further recognise this impact. Tonight’s awards were a tremendous success, and I extend my congratulations to all the winners on their well-deserved victories.”

Nominees were shortlisted by an independent panel of judges, while the winners were chosen by their peers, ensuring that the industry itself had the final say.

Key winners

  • Clever Advertising: double winner for Affiliate Product Innovation and Affiliate Employer of the Year.
  • Flashscore: Sports Affiliate of the Year.
  • Game Lounge: Casino Affiliate of the Year.
  • Gentoo Media: Affiliate Campaign of the Year.
  • Odds Scanner Group: Best Affiliate Network.
  • Oddschecker: Affiliate Traffic Source of the Year.
  • Riddick’s Partners: Rising Star of the Year.
  • CryptoLists: Crypto Affiliate of the Year.

In operator categories, bet365 Partners won Best Affiliate Programme, 7StarsPartners claimed Affiliate Programme of the Year (Large), and Vegas Legends secured Affiliate Programme of the Year (Medium / Small).

Campaign awards went to Boomerang Partners (Social Media Campaign of the Year) and Pin-Up Partners (Affiliate & Digital Marketing Campaign of the Year).

Individual leaders

  • Alina Famenok (Already Media), Affiliate Leader of the Year.
  • Jesper Søgaard & Christian Kirk Rasmussen (Better Collective), Affiliate Leaders of the Year.
  • Anna Arakelyan (Websa Ltd), Affiliate Account / Community Manager of the Year.
  • Anna Maria Baccaro (Hub Affiliations) & Kristine Sakoyan (VBET), Affiliate Content Managers of the Year.

Supplier awards

  • Affigates: Affiliate Technology of the Year.
  • 1spin4win: Casino Title of the Year.
  • ControlF5: Marketing Agency of the Year.
  • RavenTrack: Affiliate Management Platform of the Year.

Looking ahead

The evening was made possible thanks to sponsors including Blockbuster Partners, Vegas Legends, VBET, bet365, SAP, and Clever Advertising. This inaugural edition sets a high bar for future ceremonies, cementing its place in the affiliate industry calendar.

Source: Zona de Azar, a global reference in iGaming news.

🔗 Editó: @_fonta www.zonadeazar.com

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