Oddin.gg @ ICE 2026: Exclusive Interview with Juan Méndez and Mauricio Lima

Spain.- February 5th 2026 www.zonadeazar.com Oddin.gg used the event to strengthen its LATAM growth strategy and present two key verticals driving regional expansion: football-focused innovation and a strong esports roadmap, particularly in Brazil.

Speaking with Zona de Azar, Juan Matías Méndez, Senior Business Development for LATAM, highlighted the importance of growing the client portfolio and strengthening the brand globally, while Mauricio Lima underlined esports opportunities following Brazil’s regulatory progress.

⚽ Football innovation: Penalty Arena

Méndez introduced Penalty Arena, a product that allows bettors to engage directly with penalty kicks while generating dynamic odds through advanced mathematical models.

A professional goalkeeper performs live, adding to the immersive experience.

🎮 Esports momentum in Brazil

Lima, Senior Business Development for Brazil, showcased BetPeek and stressed Oddin.gg’s commitment to bringing esports innovation to Latin America.

He added that esports are already becoming a major force in Brazil’s regulated betting market.

✍️ Edited by: @MaiaDigital – www.zonadeazar.com