Open Gaming: Bet.Bet’s New Brand Drives Online Betting Growth

Brazil.- September 26, 2025 www.zonadeazar.com Bet.Bet Soluções Tecnológicas S.A has rebranded as Open Gaming, marking a new phase of growth in the online betting and gaming market in Brazil. The change goes beyond the name, positioning the company as a holding responsible for structuring and enhancing the group’s operations, while retaining the brands bet.bet and donaldbet, recognized for secure digital experiences nationwide.

Leadership and credibility

According to Bruno Longhini, CEO of Open Gaming:

“Our rebranding reflects our ambition to lead a sector driven by new consumption patterns. The name itself conveys continuous movement, reflecting our strategic positioning. We are ready to operate responsibly in a regulated market.”

Both operators are licensed by the Secretariat of Prizes and Bets (SPA) and comply with federal regulations, ensuring credibility and security for users.

Innovation and visual identity

The visual identity has been fully redesigned, highlighting dynamism, technology, and innovation. The slogan “It’s happening…” reinforces continuous movement, keeping the brand connected to a digitally aware audience and sector trends.

Edited by @pererarte   www.zonadeazar.com