Optimove and Caf Announce Partnership to Boost Security and Personalization in Brazil
Israel.- 5th June 2025 www.zonadeazar.com Companies combine expertise in marketing CRM and identity verification to strengthen player retention in the country.
Caf, a leader in identity verification and fraud prevention solutions, today announced a partnership with Optimove, the leading marketing CRM platform for iGaming and sports betting operators. The collaboration strengthens the brands’ presence in the Brazilian market at a strategic moment of implementation of new regulations, in which security and player relationships are essential factors for operator compliance.
In practice, the partnership provides for cross-recommendation of both companies’ solutions: Caf will refer Optimove’s marketing platform to operators seeking to increase player engagement and retention, while Optimove will recommend Caf’s security and verification technology to strengthen local operators’ compliance.
By joining forces, the two companies are expanding access to essential solutions for campaign optimization and protection in the Brazilian iGaming market. Recognized for its ability to transform data into personalized marketing actions, Optimove has been operating in Brazil for over three years, helping leading operators such as Bet365, Betano, Betnacional, and Grupo da Sorte to offer more relevant and secure experiences to players.
The partnership with Caf reinforces this strategy and serves operators seeking to combine marketing performance, security, and compliance in such a competitive segment.
“Optimove is growing significantly, and as part of this expansion, we are expanding our strategic partnerships globally,” said Felipe Costa Nadalini, Senior Account Executive at Optimove. “In more mature markets around the world, operators partner with the best technology companies to offer the best possible experience to players. And we are very happy to follow this premise by joining forces with Caf, an extremely relevant Know Your Customer (KYC) company in the Brazilian market.”
Rodrigo Lattaro, Global VP of Marketing at Caf, also celebrates the new phase: “Optimove is one of the most respected platforms globally in marketing CRM, and we are very excited to work side by side, adding our expertise in security technology and identity verification. We believe that this alliance strengthens our areas of operation and positions us even more strategically in the sector.”
Edited by: @MaiaDigital www.zonadeazar.com