Optimove and Gaming Operations Academy Drive CRM and Gamification Knowledge

Brazil.– November 13, 2025 – www.zonadeazar.com Optimove and the Gaming Operations Academy bring together iGaming professionals for a workshop on CRM and gamification, announcing an intensive online Masterclass in December.

Overview

Optimove, the creator of Positionless Marketing and a global leader in iGaming player engagement, joins forces with Gaming Operations Academy (Goa LatAm/Brazil) to enhance professional development in the Brazilian market. The partnership kicks off with a free workshop focused on the transformative role of CRM and gamification in regulated markets.

Details / Context

Led by Cátia Santos, an experienced Goa instructor, the session explores how data-driven strategies, player segmentation, and multichannel communication can improve player retention and loyalty.
Following the success of the event, both organizations announce a two-day online Masterclass on CRM and Gamification, to be held on December 3–4, 2025, from 4 p.m. to 6 p.m. (Brasília time). The course will blend theory and hands-on activities, tailored to Brazil’s unique cultural and regulatory context.

Key Topics

• Brazil’s regulatory landscape and its impact on CRM.
• Player segmentation and personalization.
• Campaign planning and multichannel communication.
• Practical gamification and key CRM metrics.

Serviço

Datas: 3 e 4 de dezembro de 2025
Horário: 16h às 18h (horário de Brasília)
Inscreva-se aqui: https://pt-br.goalatam.com/product/masterclass-de-crm-e-gamificacao-brasil

“Knowledge is the first step toward transformation. Our Masterclass will show how smart use of data and gamification strategies can boost engagement and strengthen Brazil’s gaming market,” says Felipe Costa Nadalini, Senior Account Executive at Optimove Brazil.

Future Outlook

Optimove reinforces its regional leadership as a pioneer in AI-powered marketing, recognized by Gartner’s Magic Quadrant for Multichannel Marketing Hubs.
Meanwhile, the Gaming Operations Academy continues its mission to educate and empower gaming professionals, promoting innovation, responsibility, and excellence across the iGaming ecosystem.

🔗 Edited by: @_fonta www.zonadeazar.com