Optimove and Playercore Host iGaming Workshop in São Paulo
Brazil.- December 17, 2025 www.zonadeazar.com Optimove, creator of the Positionless Marketing concept and leading platform for iGaming player engagement, announces its sponsorship of Imersão Playercore, a technical workshop to be held on 18 December in São Paulo. Organised by Playercore, the meeting marks an important step forward in the professionalisation of CRM and retention in the Brazilian market at a decisive moment for the sector.
Limited to 40 participants, the immersion inaugurates a new stage for intelligent retention in iGaming. Led by Monara Shainny, CEO and founder of Playercore, the workshop delves into player behaviour analysis and data-driven decision making, with frameworks that are already influencing the maturity of the country’s leading companies.
The programme addresses key topics for 2026, including intent and recurring value, invisible churn and more accurate decision-making models. Aimed at CRM, marketing, product and operations professionals, the initiative reinforces the expansion of the Brazilian market towards the level of sophistication seen in major global hubs. The partnership between Optimove and Playercore accelerates this movement by combining methodology, technology and applied practice.
The meeting will be held at the Concept Building in Itaim Bibi over the course of a full day. Optimove will be represented by Heloisa Bianchi, the company’s Partnerships Manager in Latin America.
“Brazil is experiencing a unique moment in iGaming. The market is growing rapidly, and this requires a much deeper understanding of behaviour, data and retention. CRM is no longer about campaign volume, but about understanding the player and acting at the right time. With the 2026 World Cup approaching, the need for precision and agility only increases. Participating in Playercore Immersion is contributing to this advancement happening in a collective and structured way. We are here to help the market take this next step,‘ said Heloisa.
’We created Playercore Immersion to develop teams and prepare the industry for a year that will be extremely competitive. Having Optimove as a Master Sponsor reinforces that the Brazilian market is ready for more mature discussions about behaviour, recurrence, and retention. The combination of education, methodology, and cutting-edge technology is what really changes the game. We are very happy with this partnership and the impact it can generate,” said Monara Shainny.
PlayerCore is the first Brazilian boutique dedicated to intelligent retention for the iGaming sector. Founded by Monara Shainny, an expert with 25 years of business experience, the company brings together a team of professionals with solid experience in the segment, offering exclusive methodologies, advanced behavioural analysis and data-driven strategies to support the evolution of operations in the country.
For more information, visit: https://mkt.playercore.com.br/imersao
About Optimove
Optimove is the creator of the Positionless Marketing concept and the #1 player engagement solution for iGaming and sports betting operators. Positionless Marketing frees marketing teams from the constraints of fixed roles, giving each professional the power to execute any marketing task instantly and independently. This approach has been proven to increase campaign efficiency by 88%, allowing teams to create more personalised and relevant experiences for their customers.
For the second consecutive year, Optimove has been recognised as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, thanks to its AI-driven decision-making, prescriptive insights and proven ability to orchestrate thousands of personalised campaigns in real time and across multiple channels. AI-driven marketing is a hallmark of the company’s visionary leadership.
By incorporating artificial intelligence into its platform as early as 2012, Optimove paved the way for today’s standard of Positionless Marketing. Its platform includes Optimove Engage and Orchestrate for decision-making and multichannel campaign orchestration; Optimove Personalise, a digital personalisation engine; and Optimove Gamify, a loyalty and gamification solution.
Today, its comprehensive suite of AI-powered solutions is at the forefront of marketing transformation, enabling marketers to optimise their workflows from insight to creation to optimisation. Optimove offers industry-specific and use case-specific solutions for major global consumer brands.
Edited by @pererarte www.zonadeazar.com