Optimove Named Visionary In Gartner’s 2025 Magic Quadrant

United States.– October 01, 2025 – www.zonadeazar.com Optimove has been recognized as a Visionary in Gartner’s 2025 Magic Quadrant for Multichannel Marketing Hubs, reinforcing its innovative approach to marketing and iGaming.

Overview

Being included in Gartner’s Magic Quadrant is a prestigious acknowledgment of technological leadership. In the 2025 edition for Multichannel Marketing Hubs (MMH), Optimove was positioned as a Visionary, reflecting its innovation capacity and forward-looking strategy. For the iGaming industry, this recognition validates the value of Optimove’s solutions for customer engagement and retention.

Details / Context

What does “Visionary” mean?

According to Gartner’s framework, Visionaries anticipate trends, deliver innovative solutions, and adapt quickly to evolving market demands, even if they have not yet reached the global scale of leaders.

Role of Multichannel Marketing Hubs

MMHs enable organizations to:

  • Coordinate campaigns across email, SMS, push, and social networks.
  • Analyze user behavior in real time.
  • Deliver fully personalized customer experiences.

Optimove stands out with predictive analytics and advanced automation.

iGaming applications

For betting and online casino operators, Optimove provides:

  • Dynamic player segmentation based on behavior.
  • Hyper-personalized campaigns that boost retention and customer lifetime value.
  • Integration with responsible gaming tools for balanced customer care.

Economic, Social and Institutional Impact

Economic

By deploying Optimove’s MMH, operators can increase revenues, reduce marketing inefficiencies, and achieve stronger ROI.

Social

Personalized communications improve user experiences and help embed responsible gaming alerts seamlessly.

Institutional

Gartner’s recognition strengthens Optimove’s credibility and positions it as a trusted partner for regulated markets worldwide.

Future Outlook

Optimove plans to enhance its platform with generative AI and advanced analytics, providing sharper predictions of player behavior. The company will expand its LATAM footprint, with Brazil and Mexico as priority markets, aligning with regulatory developments and industry growth.

🔗 Editó: @_fonta www.zonadeazar.com

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