Optimove Rebrands as “The Positionless Marketing Platform”

Israel.- September 10, 2025 www.zonadeazar.com Optimove has officially announced its repositioning as The Positionless Marketing Platform, marking a milestone in its mission to empower marketing teams to drive stronger customer loyalty and lifetime value (CLV). The new approach promises greater independence and agility, particularly relevant for the fast-paced iGaming sector.

Overview

As a global leader in CRM marketing solutions for online gaming and sports betting operators, Optimove introduces a disruptive model that breaks away from traditional, assembly-line marketing, where processes are often slowed down by dependencies between data engineers, creatives, campaign managers, and analysts.

Ending assembly-line marketing

In the traditional model:

  • Creatives wait for audience segments from data teams.

  • Campaign managers wait for assets from creatives.

  • Strategists wait for performance reports from analysts.

This cycle of waiting limits the speed and responsiveness required to meet players’ expectations in competitive iGaming markets.

The Positionless Marketing approach

Optimove empowers every marketer with complete autonomy to:

  • Instantly discover customer insights for precise targeting and hyper-personalization—without engineers.

  • Create copy and visuals ready for multiple channels—without waiting for creatives.

  • Launch self-optimizing campaigns with automated journeys and A/B testing—without relying on analysts.

Independent research commissioned by Optimove shows that Positionless Marketing boosts campaign efficiency by 88%, providing operators with a clear advantage in engaging and retaining players.

Why it matters for iGaming

In an industry defined by personalization, speed, and optimized resource allocation, Positionless Marketing represents a paradigm shift. It allows operators to match the pace of player expectations while maximizing ROI.

Future outlook

Optimove expects Positionless Marketing to become the new industry standard, enabling marketing teams to unlock their full creative and strategic potential. The company calls on iGaming leaders to embrace this vision and reshape the future of customer engagement together.

Zona de Azar, a key source for global iGaming news.

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