Optimove Report: 77% of NFL Bettors Plan to Wager in 2025/26

Israel.- 29th August 2025 www.zonadeazar.com The NFL season is just around the corner, and Optimove has released a new Consumer Insights Report to help operators better understand player behavior before kickoff.

Why It Matters

For sportsbook marketers, these insights pinpoint where and how to engage bettors all season long. With 77% planning to wager, operators that leverage personalization, mobile-first experiences, and real-time campaign agility can capture greater share of wallet.

Optimove’s Positionless Marketing approach makes it possible to act on these opportunities instantly — delivering the right offer, to the right bettor, at the right moment.

Key Takeaways from the Optimove NFL Wagering Report

Pre-Game Bets Lead the Action

Nearly half of NFL bettors prefer pre-game wagers, creating prime opportunities for operators to tailor promotions and offers before kickoff.

Personalization Drives Loyalty

With email (40%) and SMS (33%) as top channels, bettors respond to timely, relevant messages tied to their NFL interests. Personalization is essential for retention.

Mobile-First is #1

  • 76% of bettors place wagers on mobile or online platforms.

  • 80% use multiple sportsbooks weekly.
    Seamless, cross-platform experiences are critical to winning repeat engagement.

The Big Picture: 2025–2026 NFL Wagering Intentions

Based on a survey of 425 U.S. NFL bettors, the report uncovers:

  • Which bet types dominate

  • The role of mobile betting

  • How loyalty and responsible play impact wagering

This serves as a playbook for sportsbook operators to capture bettor attention, loyalty, and share of wallet throughout the NFL season.

What’s Inside the Report

  • 77% of NFL bettors plan to wager during the 2025/26 season.

  • Pre-game bets dominate (48%), while live betting has dropped to 25% (down from 37% last year).

  • Traditional bets lead: Point spreads (61%), Moneyline (52%), Over/Under (47%).

  • 82% will keep betting even if their favorite team is eliminated.

  • 83% will bet on the Super Bowl no matter who plays.

  • 92% know responsible gambling tools, but 63% admit to betting more than intended.

Insights for Sportsbook Operators

NFL bettors are informed, research-driven, and highly responsive to personalization. To win this season, operators should:

  • Deliver relevant offers at the right moment.

  • Adapt campaigns instantly to changing odds and player performance.

  • Provide a mobile-first, seamless experience.

  • Strengthen trust through responsible gambling initiatives.

The Positionless Marketing Advantage

Optimove’s Positionless Marketing Platform empowers sportsbook marketers to:

  • Analyze bettor behavior instantly

  • Create personalized offers without waiting for other teams

  • Launch campaigns across multiple channels in minutes

From pre-game odds boosts to timely responsible play messages, Positionless Marketing ensures operators deliver the right message to the right bettor at the right time.

In Summary: Get the Full Report

The 2025–2026 Consumer Report on NFL Wagering Intentions includes 10 actionable recommendations for sportsbook operators to maximize engagement this NFL season.

👉 Download your free copy here

For more insights on Optimove’s Positionless Marketing platform, contact us to request a demo.

Edited by: @MaiaDigital www.zonadeazar.com

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