Optimove Shines at G2E 2025 with Dual Booths and Exclusive Breakfast

Israel.- October 07, 2025 www.zonadeazar.com The company’s presence at the event will give iGaming leaders access to innovations in CRM and gamification, new ways to optimise campaigns, and discussions about the future of the industry

Optimove, creator of the Positionless Marketing concept and the #1 platform for iGaming player engagement, will be present at G2E 2025, one of the industry’s leading global events. The meeting will take place from 7 to 9 October at The Venetian Expo in Las Vegas, USA.

During the conference, Optimove will show how Positionless Marketing helps professionals to be more independent, agile and capable of creating, orchestrating and optimising marketing campaigns at scale. This concept will be present throughout the company’s programme at the event: from platform demonstrations to gamification experiences, as well as strategic conversations about the future of the industry.

The company will have two booths at G2E. At #2630, visitors will be able to explore the company’s platform, which combines Data Power, Creative Power and Optimisation Power, allowing marketers the autonomy to go beyond fixed roles and perform any task quickly and efficiently. At #2833, Optimove will present its integrated no-code gamification solution, Adact, through interactive experiences that demonstrate how gamified campaigns are becoming a trend in iGaming.

The agenda also includes the private breakfast ‘Finding the Sweeps-Spot’ on 7 October, bringing together industry experts to discuss the sustainable growth of the social sweepstakes market. Topics on the agenda will include the regulatory landscape, reducing affiliate dependency, and the role of CRM as the basis for long-term retention.

‘We are very excited to participate for the seventh time in G2E, an event that is always a milestone in our calendar. In addition to presenting our Positionless Marketing platform and our work in gamification, we want to take this opportunity to exchange ideas with other industry leaders and discuss the trends that will shape the future of iGaming,’ says Felipe Nadalini, Senior Account Executive at Optimove in Brazil.

Edited by @pererarte   www.zonadeazar.com