Optimove Strengthens iGaming Presence with ICE 2026 Agenda

Israel.- February 05, 2026 www.zonadeazar.com Optimove strengthened its presence in the iGaming market during ICE 2026 by conducting a structured schedule of events and in-person activities throughout the conference, held in Barcelona. With a team of more than 50 professionals at the event, the company promoted initiatives focused on relationship building, exchange of experiences, and practical debate on the challenges and opportunities of the sector in different markets.

Among the highlights was the sponsorship of the Brazilian Lounge happy hour, held in partnership with the Brazilian Lounge editorial group. The initiative brought together operators, partners and industry executives in an informal networking environment, creating space for conversations about the Brazilian market in a context of greater regulatory and competitive maturity.

During the meeting, Optimove also held an exclusive raffle of three official Nike Brazilian national team sweatshirts among participants. Optimove’s agenda at ICE 2026 also included the Unlocking Loyalty Roadshow, an exclusive meeting that brought together operators to discuss the evolution of loyalty programmes in iGaming.

The roadshow addressed topics such as gamification, personalisation, the use of real-time data and the role of CRM in building more sustainable engagement strategies, as well as exploring the 2026 World Cup as a full-cycle event involving player acquisition, activation and retention.

At the stand, Optimove held an interactive activation inspired by the concept of Positionless Marketing, connecting physical presence and digital engagement throughout the event. The action included an in-person raffle that rewarded visitors’ active participation, encouraging interactions in the brand space and on social media. Among the prizes offered were a trip for two as the grand prize and AirPods Pro.

For Felipe Nadalini, Senior Account Executive at Optimove, the event agenda reinforced ICE’s role as a strategic relationship space. ‘ICE is the main global meeting point for iGaming, and being present with a structured event agenda allows us to deepen relationships, exchange learnings and participate in conversations that really matter for the future of the industry,’ he says.

The actions carried out throughout ICE 2026 reinforced Optimove’s role as a company that combines technology and an active presence in the market, using in-person events and initiatives as part of its relationship and business development strategy in iGaming.

About Optimove

Optimove is the creator of the Positionless Marketing concept and the #1 player engagement solution for iGaming and sports betting operators. Positionless Marketing frees marketing teams from the constraints of fixed roles, giving every professional the power to execute any marketing task instantly and independently. This approach has been proven to increase campaign efficiency by 88%, enabling teams to create more personalised and relevant experiences for their customers.

For the second consecutive year, Optimove has been recognised as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, thanks to its AI-driven decision-making, prescriptive insights and proven ability to orchestrate thousands of personalised campaigns in real time and across multiple channels. AI-driven marketing is a hallmark of the company’s visionary leadership.

By incorporating artificial intelligence into its platform as early as 2012, Optimove paved the way for today’s standard of Positionless Marketing. Its platform includes Optimove Engage and Orchestrate for decision-making and multichannel campaign orchestration; Optimove Personalise, a digital personalisation engine; and Optimove Gamify, a loyalty and gamification solution.

Today, its comprehensive suite of AI-powered solutions is at the forefront of marketing transformation, enabling marketers to optimise their workflows from insight to creation to optimisation. Optimove offers industry-specific and use case-specific solutions for leading global consumer brands.