Optimove to Attend EGR Latam Summit 2025

Brazil.- November 26, 2025 www.zonadeazar.com Optimove, creator of the Positionless Marketing concept and the number one platform for iGaming player engagement, will participate in EGR Latam Summit 2025, one of the leading gaming industry events in Latin America. In addition to sponsoring the conference, Felipe Costa Nadalini and Rafael Alessi, Senior Account Executives for the company in Brazil, will be on site to talk with industry leaders, participate in strategic debates, and deepen relationships with operators from across the region.

Both executives will also contribute directly to the discussions on the event’s official agenda. Felipe and Rafael will participate in the roundtable ‘Approaching the 2026 World Cup: a deep dive into content personalisation and optimisation’, which will bring together experts to analyse how CRM technologies and personalised strategies can maximise engagement in the run-up to the world’s biggest sporting event. In addition, Felipe will be a speaker on the panel ‘Entertaining players: trends in player experience technology in Latin America,’ bringing Optimove’s perspective on personalisation, real-time data, and the evolution of the player journey.

The EGR Latam Summit brings together executives from operators, affiliates, and providers in the iGaming and betting market in the region. The event returns to Brazil on 27 and 28 November in Rio de Janeiro and will be the stage for strategic discussions about the future of the sector. Optimove’s participation reinforces its commitment to supporting Latin American operators with a unified Marketing CRM platform that integrates real-time data, continuous personalisation and intelligent automation, allowing marketing teams to operate with complete autonomy. At the heart of this model is Positionless Marketing, a concept created by the company that enables professionals to perform multiple marketing specialities with agility and precision.

“We are experiencing a decisive moment for iGaming in Latin America. Companies are rapidly evolving in data maturity, personalisation and automation, while navigating regulatory and operational challenges. This scenario makes it even more important to strengthen relationships with players by offering consistent and relevant experiences in all interactions. The EGR Latam Summit is the ideal environment for us to exchange experiences, strengthen relationships and support operators who are already building the next phase of the market,” says Nadalini.

For more information, visit: https://www.egrlatamsummit.com/pt