Optimove Wins Innovation of the Year at European iGaming Awards
Israel.-Â February 12, 2026 www.zonadeazar.com The company’s platform sets a new standard for marketing execution in the iGaming sector
Optimove, creator of the Positionless Marketing concept and the #1 solution for player engagement in iGaming, won the Innovation of the Year award at the European iGaming Awards, held during ICE 2026 in Barcelona. The platform was highlighted for simplifying marketing execution in the industry, reducing operational bottlenecks in teams’ day-to-day activities.
The European iGaming Awards recognize initiatives that drive significant advances across the online gaming industry. The Innovation of the Year category rewards solutions with concrete and scalable impact. Optimove was chosen for challenging the traditional marketing model based on rigid roles and replacing it with a unified, AI-driven approach that allows marketers to operate with more autonomy, without relying on technical teams or slow creative processes.
This approach is made possible by Optimove’s Positionless Marketing Platform, structured around three core capabilities:
- Data power: allows marketers to access insights and define customer segments immediately, enabling hyper-personalization without relying on engineers or analysts.
- Creative power: enables the instant creation of ready-to-use materials for different channels, such as text and visual elements, reducing dependence on traditional creative production cycles.
- Optimization power: ensures continuous campaign optimization through automated journeys and real-time testing, without the need for manual analysis or lengthy approval processes.
By breaking through the limitations imposed by fixed roles, Positionless Marketing gives marketers the autonomy to perform any task quickly and independently. In practice, the approach has already been shown to increase campaign efficiency by 88%, in addition to enabling more relevant and personalized experiences throughout the customer journey.
“Most marketing teams still function like an assembly line, where ideas go through several stages before reaching execution. Positionless Marketing eliminates these hand-offs and allows professionals to act from end to end,” says Pini Yakuel, founder and CEO of Optimove.
In iGaming, the impacts are clear. FDJ United reduced campaign execution time from six weeks to just one day, while Caesars shortened the process from five days to five minutes.
The award follows recently announced launches by the company, such as AI Content Decisioning, an OptiGenie AI agent that creates, tests, and optimizes marketing messages in real time, and Optimove Loyalty, a solution designed to reduce bonus dependency through personalized and gamified engagement strategies. These new features expand the Positionless Marketing Platform and reinforce Optimove’s focus on accelerating marketing execution with greater autonomy.
By redefining how marketing teams operate on a daily basis, Optimove not only advances the technology of the industry, but also sets a new standard of execution for marketing in iGaming.
Edited by @pererarte   www.zonadeazar.com